Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: While marketing to Gen Z is notoriously challenging, some brands seem to have it figured out. Morning Consult surveyed thousands of Gen Z adults, and the data revealed some interesting findings about their preferences, including:

​Source: TheHustle.com

Date: Sep 30, 2022

Link: https://thehustle.co/09302022-Gen-Z-brands/?utm_campaign=Healthy%20food&utm_content=09302022-Gen-Z-brands&utm_medium=email&utm_source=daily&utm_term=4ABCD

Questions for discussion:

  • What are the commonalities of these brands and businesses?
  • What does the research suggest about this demographic?
  • Which other brands should be paying attention to this research?