Description: While marketing to Gen Z is notoriously challenging, some brands seem to have it figured out. Morning Consult surveyed thousands of Gen Z adults, and the data revealed some interesting findings about their preferences, including:
Date: Sep 30, 2022
Questions for discussion:
- What are the commonalities of these brands and businesses?
- What does the research suggest about this demographic?
- Which other brands should be paying attention to this research?