Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: While marketing to Gen Z is notoriously challenging, some brands seem to have it figured out. Morning Consult surveyed thousands of Gen Z adults, and the data revealed some interesting findings about their preferences, including:


Date: Sep 30, 2022


Questions for discussion:

  • What are the commonalities of these brands and businesses?
  • What does the research suggest about this demographic?
  • Which other brands should be paying attention to this research?