Description: Clothing stores are disappearing across America by the tens of thousands, yet even the so-called retail apocalypse isn’t enough to scare away Amazon from the apparel business. Source: knowledge.wharton.upenn.edu – podcast Date: Feb 14, 2022 Link: https://knowledge.wharton.upenn.edu/article/can-amazon-prove-it-has-style/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-16-2022&utm_content=Can_Amazon_Prove_It_Has_Style? Questions for discussion: How is Amazon Style different from other retailers? What are some competitive advantages that can help… Read more »
Posts Categorized: Innovation
Are Subscriptions the Way to Hang on to Your Customers?
Description: Taco Bell and Sweetgreen recently joined the subscription party. Should your company be next? Source: INC.com Date: Feb 18, 2022 Link: https://www.inc.com/melissa-angell/subscription-rates-customer-churn-index.html Questions for discussion: What is the “subscription model”? Why does it help retain customers? Why else do you think it tends to work?
5 years ago, these women launched a side hustle for Black figure skaters — now Olympians are wearing their tights
Description: Today, their start-up Aurora Tights says it’s the country’s most inclusive hosiery brand, designing tights for hundreds of figure skaters, dancers, cheerleaders and gymnasts. That includes Team USA pairs skater Ashley Cain-Gribble, who is competing in the 2022 Winter Olympic Games in Beijing. Source: CNBC.com Date: Feb 17, 2022 Link: https://www.cnbc.com/2022/02/17/aurora-tights-how-side-hustle-for-black-ice-skaters-got-to-olympics.html Questions for discussion: What… Read more »
SPOS #813 – Sucharita Kodali On The Future Of Retail And Consumer Behavior
Description: Here it is: Six Pixels of Separation – Episode #813 – Host: Mitch Joel. When I think of retail and the state of eCommerce, I’m always curious what Sucharita Kodali is thinking. As Vice President and Principal Analyst at Forrester, Sucharita is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. In… Read more »
Why This Could Be a Critical Year for Electric Cars
Description: Booming in a depressed market, battery-powered vehicles are a plus for the climate but pose a big threat to carmakers and parts suppliers that are slow to change. Source: NYTimes.com Date: Feb 08, 2022 Link: https://www.nytimes.com/2022/02/08/business/energy-environment/electric-cars-vehicles.html Questions for discussion: What does the report say about e-car sales and the motivation driving buyers? How can… Read more »
How Shopify Is Bringing Online Retailers Into the Future
Description: The e-commerce company is rolling out easy-to-use 3-D and augmented reality tools. Source: INC.com Date: Feb 07, 2022 Link: https://www.inc.com/kevin-j-ryan/shopify-3d-augmented-reality-online-retail.html?utm_source=incthismorning Questions for discussion: Describe how this technology works for the retailer. What are the advantages of this innovation? How else would you suggest Shopify use this technology for its clients?
Peloton’s new CEO, Barry McCarthy, says he’s ‘here for the comeback story,’ an internal email shows
Description: Peloton’s new CEO, Barry McCarthy, is telling remaining staff that he’s “here for the comeback story.” Source: CNBC.com – video report Date: Feb 09, 2022 Link: https://www.cnbc.com/2022/02/09/read-the-email-that-pelotons-new-ceo-barry-mccarthy-sent-to-staff.html Questions for discussion: What are the positive and negative factors facing the new CEO? What is his plan? What would you advise? Do you think the firm… Read more »
The metaverse promises to redefine marketing—here’s how to get started
Description: The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work. For now, video games and augmented and virtual reality (AR and VR) are two precursors of the metaverse that offer marketers a chance to experiment. Source: eMarketer.com Date: Feb 04,… Read more »
Streaming video no longer impresses investors, so media companies need a next act
Description: For the past two years, media and entertainment companies have been dead-set on showing Wall Street that they have a strong streaming video strategy to counter traditional pay-TV declines. Source: CNBC.com – video report Date: Jan 29, 2022 Link: https://www.cnbc.com/2022/01/29/streaming-video-no-longer-impresses-investors-whats-next.html Questions for discussion: Summarize the main challenges facing the industry competitors? What do you… Read more »
McDonald’s McPlant burger made with Beyond Meat sold better than expected, analyst says
Description: McDonald’s McPlant burger is more popular than initially expected, according to Piper Sandler analyst Michael Lavery. Source: CNBC.com – video report Date: Jan 26, 2022 Link: https://www.cnbc.com/2022/01/26/mcdonalds-mcplant-burger-made-with-beyond-meat-sold-better-than-expected.html Questions for discussion: What do the sales results say about this food category, in you opinion? Do you think the “P.L.T.” branding is a good choice? What else… Read more »
Applied Marketing, 2e
Canadian Edition
