Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Soft, hard or energetic, it’s still the beverage industry. But these days it’s getting harder to pigeonhole the players, who keep crossing lanes.

Source: MediaPost.com

Date: Jan 13, 2022

Link: https://www.mediapost.com/publications/article/370281/with-craft-brewery-deal-monster-beverage-muddles.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124944&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • Create a concept map to show the relative positioning of these products and brands.
  • Do you think the consumer is becoming confused?
  • What would you advise these players?