Description: British diver Tom Daley won fans for his habit of knitting between events at the Tokyo Olympics. Now he’s converted that hobby into a business, launching a website that sells knitting kits for sweaters, blankets, accessories and even a pink flamingo named Elvis.
Date: Dec 03, 2021
Questions for discussion:
- Explain this marketing success story.
- What is the product being sold?
- What is the brand strategy?
- What would you advise going forward?