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Description: British diver Tom Daley won fans for his habit of knitting between events at the Tokyo Olympics. Now he’s converted that hobby into a business, launching a website that sells knitting kits for sweaters, blankets, accessories and even a pink flamingo named Elvis.

Source: NPR.org

Date: Dec 03, 2021

Link: https://www.npr.org/2021/12/03/1061179241/tom-daley-knitting-british-olympic-diver

Questions for discussion:

  • Explain this marketing success story.
  • What is the product being sold?
  • What is the brand strategy?
  • What would you advise going forward?

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