Description: Today, their start-up Aurora Tights says it’s the country’s most inclusive hosiery brand, designing tights for hundreds of figure skaters, dancers, cheerleaders and gymnasts. That includes Team USA pairs skater Ashley Cain-Gribble, who is competing in the 2022 Winter Olympic Games in Beijing.
Source: CNBC.com
Date: Feb 17, 2022
Questions for discussion:
- What niche is the company catering to?
- How can the brand expand?
- How would you use endorsements as a promotional strategy?
