Description: Clothing stores are disappearing across America by the tens of thousands, yet even the so-called retail apocalypse isn’t enough to scare away Amazon from the apparel business.
Source: knowledge.wharton.upenn.edu – podcast
Date: Feb 14, 2022
Questions for discussion:
- How is Amazon Style different from other retailers?
- What are some competitive advantages that can help the retailer grow a physical customer-base?
- Do you think consumers will gravitate to Amazon Style from other retail choices?
- What else would you advise strategic marketers at Amazon?