Can Amazon Prove It Has Style?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Clothing stores are disappearing across America by the tens of thousands, yet even the so-called retail apocalypse isn’t enough to scare away Amazon from the apparel business.

Source: knowledge.wharton.upenn.edu – podcast

Date: Feb 14, 2022

Link: https://knowledge.wharton.upenn.edu/article/can-amazon-prove-it-has-style/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-16-2022&utm_content=Can_Amazon_Prove_It_Has_Style?

Questions for discussion:

  • How is Amazon Style different from other retailers?
  • What are some competitive advantages that can help the retailer grow a physical customer-base?
  • Do you think consumers will gravitate to Amazon Style from other retail choices?
  • What else would you advise strategic marketers at Amazon?