Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work. For now, video games and augmented and virtual reality (AR and VR) are two precursors of the metaverse that offer marketers a chance to experiment.


Date: Feb 04, 2022


Questions for discussion:

  • What does the report say about marketing opportunities in the metaverse?
  • What would you say is the greatest area for development?