Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and doughnuts. In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes.

Source: – video report

Date: Sep 04, 2019


Questions for discussion:

  • Why has Tim Hortons struggled establishing itself in the U.S. market?
  • What advice would you present to marketing managers?