Description: Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and doughnuts. In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes.
Source: CNBC.com – video report
Date: Sep 04, 2019
Questions for discussion:
- Why has Tim Hortons struggled establishing itself in the U.S. market?
- What advice would you present to marketing managers?