Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: eMarketer sales executive Michael Bruckenthal, account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.

Source: – podcast

Date: Sep 12, 2019


Questions for discussion:

  • Summarize the key points made in this discussion.
  • What does the discussion suggest to firms in this field?