Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding.

Description: In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected.


Date: Jan 02, 2020


Questions for discussion:

  • What do these statistics suggest is the problem?
  • How should marketing respond to the challenge, in your opinion?