Description: Bespoken Spirits says it is using science to produce better whiskeys. Now, it has several million dollars to prove it can.The Menlo Park, California-based startup, which uses a proprietary technology to rapidly produce custom whiskey, announced on Tuesday that it received $2.6 million in seed funding from semiconductor mogul T. J. Rodgers and baseball legend Derek Jeter.

Source: CNN.com

Date: Oct 08, 2020

Link: https://www.cnn.com/2020/10/08/business/bespoken-whiskey-launch/index.html

Questions for discussion:

• Who is likely to be the target market for this brand and technology?
• Do you think it can succeed?
• How would you build brand awareness?