Description: Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what’s supposed to be their biggest night. Source: MarketingDive.com Date: Feb 08, 2021 Link: https://www.marketingdive.com/news/best-worst-super-bowl-ads-2021/594374/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-02-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32347%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the reviews presented in this report. Do you agree with them? Which was your… Read more »
Posts Categorized: Consumer/Buyer Behavior
Target’s activewear brand hits $1 billion in sales, as retailer gains ground in apparel
Description: Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips. Source: CNBC.com – video report Date: Feb 08, 2021 Link: https://www.cnbc.com/2021/02/08/target-activewear-brands-sales-hit-1-billion-as-retailer-gains-in-apparel.html Questions for… Read more »
College Student’s Simple Invention Helps Nurses Work and Patients Rest
Description: The device, a wearable night light that can minimize disturbances for sleeping patients, is the brainchild of a University of Pennsylvania senior and a neonatal I.C.U. nurse. Source: NYTimes.com Date: Feb 10, 2021 Link: https://www.nytimes.com/2021/02/10/health/wearable-night-light.html Questions for discussion: What does this article say about the sources of ideas for new product development? How can… Read more »
Shopify’s payment option ‘Shop Pay’ to be added to Facebook, Instagram
Description: First time feature will be available outside Shopify’s platform Source: FinancialPost.com – video report Date: Feb 09, 2021 Link: https://financialpost.com/technology/shopify-shop-pay-facebook-instagram Questions for discussion: How does this decision enhance the growth of the Shopify brand? How significant do think the connection to social media sites like Facebook is for Shopify’s growth?
Reddit, the Talk of the Internet, Raises $250 Million
Description: The start-up, which was at the center of a recent stock market frenzy, was valued at $6 billion in the new funding round. Source: NYTimes.com Date: Feb 08, 2021 Link: https://www.nytimes.com/2021/02/08/technology/reddit-raises-250-million.html Questions for discussion: What makes Reddit a special type of social media? What is their revenue source? What will they use the investment… Read more »
According To Super Bowl Ads, Americans Love America, Animals And Sex Sometimes even all at the same time.
Description: Like millions of viewers who tune into the big game year after year, we at FiveThirtyEight LOVE Super Bowl commercials. We love them so much, in fact, that we wanted to know everything about them … by analyzing and categorizing them, of course. We dug into the defining characteristics of a Super Bowl ad,… Read more »
Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
Description: On Jan. 25, Budweiser — one of the several major brands not running in-game Super Bowl ads this year — posted a video ad on all of its social channels explaining that it will instead invest in supporting COVID vaccine education. Source: MediaPost.com Date: Feb 04, 2021 Link: https://www.mediapost.com/publications/article/360263/bud-is-a-big-pre-super-bowl-social-winner-despite.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121322&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: How well… Read more »
Food delivery orders in Canada increased substantially amid the pandemic
Description: Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators. Source: eMarketer.com… Read more »
Here’s what really happens to the items you return online
Description: You open up the box. For whatever reason, you don’t like it. So, you send it back…for free. No questions asked. The retailer pays for the shipping costs and already is losing money. Immediately the hourglass of profit turns. Each grain of sand, a few cents dropping from the original price of that air fryer. Source: CNN.com – video… Read more »
How the Kombucha King Came to Dominate an Industry Niche
Description: The founder of GT’s Living Foods talks about what’s helped him maintain his company’s vision. Source: INC.com – video report Date: Jan 28, 2021 Link: https://www.inc.com/brit-morse/kombucha-gt-living-foods-gt-dave.html Questions for discussion: Summarize what you learned from this report about starting up a business and branding. What are some of the marketing ideas that you think were… Read more »
Applied Marketing, 2e
Canadian Edition
