Description: It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any world region. Source: eMarketer.com Date: Dec 31, 2020 Link: https://www.emarketer.com/content/tiktoks-corporate-focus-on-latin-america-paying-off?ecid=NL1001 Questions for discussion: How does social media… Read more »
Posts Categorized: Consumer/Buyer Behavior
Spotify made huge investments in podcasts — here’s how it plans to make them pay off
Description: Since 2019, Spotify has spent hundreds of millions of dollars investing in podcasts. Now it needs to show investors that bet will pay off. Source: CNBC.com – video report Date: Dec 19, 2020 Link: https://www.cnbc.com/2020/12/19/how-spotify-plans-to-make-money-from-podcasts.html Questions for discussion: Summarize how the podcasts will be handled as a revenue generator. Do you think this program makes sense… Read more »
Your movie theater experience is going extinct
Description: The theatrical window isn’t broken, but it is full of cracks. Like so many other digital trends that have been accelerated by Covid-19, the way we watch theatrical releases saw big changes throughout 2020. The most significant shake-up: On Thursday, AT&T’s WarnerMedia announced that all 2021 theatrical releases from Warner Bros. will debut simultaneously on HBO… Read more »
The Year on TikTok: Top 100
Description: Celebrating the community and videos that brought joy across America in 2020 Source: TikTok.com Date: Dec 02, 2020 Link: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100 Questions for discussion: Based on a review of the top videos, how would you describe the firm and the target audience? How would you use the site to promote an idea or cause you… Read more »
The car as your cellphone: How BlackBerry’s deal with Amazon could transform your ‘in-vehicle experiences’
Description: Analysts say it’s a new frontier in the auto industry and could be a game changer for the Waterloo-based maker Source: FinancialPost.com Date: Dec 10, 2020 Link: https://financialpost.com/technology/the-car-as-your-cellphone-how-blackberrys-deal-with-amazon-could-transform-your-in-vehicle-experiences Questions for discussion: Summarize the key marketing related items presented in this report. How can marketers make use of some of these? How do you think… Read more »
Twitch and TikTok Help Breakthrough Artists to Bypass Big Music
Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok. Source: Bloomberg.com… Read more »
Tired Of The Social Media Rat Race, Journalists Move To Writing Substack Newsletters
Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry. Source: NPR.org Date: Dec 02, 2020 Link: https://www.npr.org/2020/12/02/941020719/tired-of-the-social-media-rat-race-journalists-move-to-writing-substack-newslett Questions for… Read more »
Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad revenues
Description: On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues. Source: eMarkerter.com Date: Dec… Read more »
Taxing Airbnb and Netflix may level the playing field, but it won’t likely change consumer habits
Description: Though Canadians are probably going to have to pay more for U.S. streaming services Source: FinancialPost.com Date: Dec 02, 2020 Link: https://financialpost.com/technology/taxing-airbnb-and-netflix-may-level-the-playing-field-but-it-wont-likely-change-consumer-habits Questions for discussion: What is the expected impact of imposing taxes on these services? How do you think consumers and industry players will react? Why do you suppose government has waited until… Read more »
US telemedicine users will surpass 40 million this year
Description: This year, 41.7 million adults in the US will use telemedicine, representing 98.8% growth from a year prior, according to our latest estimates. Source: eMarketer.com Date: Nov 30, 2020 Link: https://www.emarketer.com/content/us-telemedicine-users-will-surpass-40-million-this-year?ecid=NL1001 Questions for discussion: What does the report say about the growth of telemedicine usage? How can this approach to medical service be better… Read more »
Applied Marketing, 2e
Canadian Edition
