Description: Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost.
Date: Oct 08, 2022
Questions for discussion:
- Why has Costco kept chicken prices fixed?
- How has this strategy fit with overall branding strategy?
- Do you think the company has chosen the “right” product to telegraph the branding message?
- What other products would also communicate the Costco message, in your opinion?