Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost.


Date: Oct 08, 2022


Questions for discussion:

  • Why has Costco kept chicken prices fixed?
  • How has this strategy fit with overall branding strategy?
  • Do you think the company has chosen the “right” product to telegraph the branding message?
  • What other products would also communicate the Costco message, in your opinion?