Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Canadians may see a jump in businesses adding credit card surcharges as restrictions on the practice lift this week, though research from the Bank of Canada shows consumers have long been paying extra because of the payment option.


Date: Oct 05, 2022


Questions for discussion:

  • What are the potential marketing issues related to any decision taken by merchants?
  • How do you think customers will react to additional credit card fees?
  • Would this affect the credit card companies as well as merchants?
  • What would you advise merchants to do?