Description: Lexus is highlighting diverse communities in its latest marketing campaign, “Never Lose Your Edge,” per a press release. The push is meant to promote the 2023 Lexus RX.
Source: MarketingDive.com – video report
Date: Oct 06, 2022
Questions for discussion:
- Who is the target market for this ad campaign?
- What is the message being sent?
- Do you think it will be successful?
- What would you advise management?