Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Lexus is highlighting diverse communities in its latest marketing campaign, “Never Lose Your Edge,” per a press release. The push is meant to promote the 2023 Lexus RX.

Source: – video report

Date: Oct 06, 2022


Questions for discussion:

  • Who is the target market for this ad campaign?
  • What is the message being sent?
  • Do you think it will be successful?
  • What would you advise management?