Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Dog treat brand Milk-Bone is launching a new “More Dog” philosophy through a tongue-in-cheek campaign featuring over 25 dogs.

Source: MediaPost.com

Date: Sep 21, 2022

Link: https://www.mediapost.com/publications/article/377974/tongue-in-cheek-milk-bone-effort-features-25-dogs.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127681&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What is the encoded message communicated to the target audience?
  • Do you think the use of humour works?