Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Dog treat brand Milk-Bone is launching a new “More Dog” philosophy through a tongue-in-cheek campaign featuring over 25 dogs.


Date: Sep 21, 2022


Questions for discussion:

  • What is the encoded message communicated to the target audience?
  • Do you think the use of humour works?