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Description: Chick-fil-A will test its first plant-based entree: a cauliflower sandwich.The new sandwich closely resembles its famous chicken sandwich, but uses breaded and pressure-cooked cauliflower in place of meat.


Date: Feb 09, 2023


Questions for discussion:

  • Do you think this decision is a good one for the firm?
  • How might it affect the brand image?
  • Is the target market the same one that is currently served?
  • How would you roll out this product category?