Description: Chick-fil-A will test its first plant-based entree: a cauliflower sandwich.The new sandwich closely resembles its famous chicken sandwich, but uses breaded and pressure-cooked cauliflower in place of meat.
Date: Feb 09, 2023
Questions for discussion:
- Do you think this decision is a good one for the firm?
- How might it affect the brand image?
- Is the target market the same one that is currently served?
- How would you roll out this product category?