Chick-fil-A will test a cauliflower sandwich in its first plant-based pilot

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Description: Chick-fil-A will test its first plant-based entree: a cauliflower sandwich.The new sandwich closely resembles its famous chicken sandwich, but uses breaded and pressure-cooked cauliflower in place of meat.

Source: CNBC.com

Date: Feb 09, 2023

Link: https://www.cnbc.com/2023/02/09/chick-fil-a-cauliflower-sandwich.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Do you think this decision is a good one for the firm?
  • How might it affect the brand image?
  • Is the target market the same one that is currently served?
  • How would you roll out this product category?