Description: My life so far has often been distilled to numbers: 1.7 million subscribers, 1.8 million total followers, 155 million views. At 12 years old, I started posting videos on YouTube. In November, at 24, I quit.

Source: NYTimes.com

Date: Feb 05, 2023

Link: https://www.nytimes.com/2023/02/05/opinion/elle-mills-youtube-quit.html?smid=em-share

Questions for discussion:

• What can marketers learn from this first-person narrative about the world of social media influencers and audiences?
• Has the writer simply expanded her use of media and further developed her brand? Comment.