Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: My life so far has often been distilled to numbers: 1.7 million subscribers, 1.8 million total followers, 155 million views. At 12 years old, I started posting videos on YouTube. In November, at 24, I quit.


Date: Feb 05, 2023


Questions for discussion:

  • What can marketers learn from this first-person narrative about the world of social media influencers and audiences?
  • Has the writer simply expanded her use of media and further developed her brand? Comment.