Super Bowl ads are officially sold out and beer is spending big

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing.

Description: The hottest ticket in town for advertisers is officially sold out. Fox said Monday that in-game ads for Super Bowl LVII have all been sold.

Source: Fortune.com

Date: Feb 06, 2023

Link: https://fortune.com/2023/02/06/super-bowl-ads-sold-out-beer-crypto/?utm_source=Iterable&utm_medium=email&utm_campaign=campaign_6113321&tpcc=crmsubpromo

Questions for discussion:

  • What does the report suggest about the commercial value of the Super Bowl broadcast experience?
  • Which metrics are most important in evaluating the Super Bowl audience draw?
  • Why do you suppose this is the case?