Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Relationship Marketing, Retail Marketing, Services Marketing.

Description: With around 14 million annual visitors, Niagara Falls is already a potential cash cow to the many area businesses serving tourists. But at some of them, visitors are finding contentious fees added to their bills — and CBC Marketplace has found they’re growing.


Date: Feb 10, 2023


Questions for discussion:

  • What is the problem with these extra fees added onto invoices?
  • Is it deceptive or fraudulent to present these fees rather than including them in the selling price?
  • Should government become involved in this issue?