Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Since Amazon’s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon, Walmart, eBay and others, as sales have skyrocketed.

Source: – video report

Date: Sep 06, 2020


Questions for discussion:

  • Summarize the key problems facing online sellers?
  • What can marketers do?
  • What should consumers do with this information?