Posted by & filed under Marketing Research, Relationship Marketing.

Description: Audio advertisers have no problem demonstrating that their ads were listened to, but proving that their ads affected listeners’ behavior is another story.


Date: Sep 15, 2020


Questions for discussion:

  • What are the limitations of followup to consumer responses to radio advertising?
  • How do marketers measure consumer responses?
  • How else could marketers measure consumer responses to radio messaging?