Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Supply Chain.

Description: British Columbia’s wines are improbably being embraced by wine snobs around the world. But legal restrictions, and regional biases, are getting in the way at home.


Date: Sep 19, 2020


Questions for discussion:

  • What are the barriers preventing Canadian wineries from developing further?
  • What can marketing do to help the Okanagan wineries?