Canada’s Napa Valley Seeks Elusive Audience: Canadian Wine Drinkers

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Supply Chain.

Description: British Columbia’s wines are improbably being embraced by wine snobs around the world. But legal restrictions, and regional biases, are getting in the way at home.

Source: NYTimes.com

Date: Sep 19, 2020

Link: https://www.nytimes.com/2020/09/19/world/canada/british-columbia-wine-Okanagan-Valley.html

Questions for discussion:

  • What are the barriers preventing Canadian wineries from developing further?
  • What can marketing do to help the Okanagan wineries?