Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Retail Marketing, Supply Chain.

Description: Forget Thanksgiving Day. The start to the holiday shopping season could be October 10, or 10/10/2020, according to Keith Jelinek, managing director in the retail practice at global consultancy Berkeley Research Group.


Date: Sep 16, 2020


Questions for discussion:

    • What is the basis for these notions of an earlier start to holiday shopping?
    • Do you agree with this assessment?
    • What should retailers do with the information provided?