Description: Digital ad costs are rising, the online ad marketplace is becoming more saturated and the way people look for information on the internet is changing, popularizing new ways to search beyond Google. It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say.

Source: digiday.com

Date: Feb 22, 2023

Link: https://digiday.com/marketing/advertisers-remain-committed-to-google-as-tiktok-and-microsoft-try-to-become-search-competitors/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Questions for discussion:

• What does the article say about state of digital advertising competition and marketers’ attitudes toward digital advertising?
• What do you see arising in the future?