Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: A bill under consideration in Canada would require platforms like Google and Meta to negotiate payments with publishers when they link to their content. In response, Google, which opposes the proposed law, is testing blocking news in a small number of searches.


Date: Feb 23, 2023


Questions for discussion:

  • What does the report say about the actions taken by the parties involved?
  • What are the issues?
  • What would you recommend as a fair arrangement to the parties involved?