Description: Google is moving deeper into consumer finance.The tech giant will let users open bank accounts, pay friends and manage budgets through a new version of its Google Pay app rolling out Wednesday. Source: CNBC.com – video report Date: Nov 18, 2020 Link: https://www.cnbc.com/2020/11/18/google-moves-into-venmo-and-banking-turf-with-checking-account-app.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this new service mean for Google?… Read more »
Posts By: Brahm Canzer
SPOS #749 – Lee LeFever On Building A Lifestyle Business
Description: Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a… Read more »
Canada introduces new privacy legislation. Here is what marketers need to know.
Description: Earlier today, a bill to usher in a new Canadian privacy law was introduced. This is the first major attempt to change Canada’s privacy law in decades, and in due course, marketers can expect Canada’s current Personal Information and Electronic Documents Act – PIPEDA – to be replaced. Source: the-cma.org Date: Nov 18, 2020… Read more »
Target and Walmart prove the pandemic e-commerce surge won’t reverse
Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%. Source: Yahoo.Finance.com – video report Date: Nov 20, 2020 Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html Questions for discussion:… Read more »
8VC founder Joe Lonsdale on why he decided to move this company from California to Texas
Description: 8VC founding partner and Palantir co-founder Joe Lonsdale wrote in an op-ed for the Wall Street Journal this week about why he decided to move his company from California to Texas. He joins ‘Power Lunch’ to discuss what tipped him over the edge and the reasons behind the decision. Source: CNBC.com – video report… Read more »
How Big Is CTV Ad Fraud?
Description: One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask. Source: eMarketer.com Date: Nov 12, 2020 Link: https://www.emarketer.com/content/how-big-is-ctv-ad-fraud?ecid=NL1001 Questions for discussion: Summarize what the article says about CTV fraud. What can marketers… Read more »
The 3 Rules Every Mobile App Creator Should Follow
Description: Prerna Gupta built viral app AutoRap. She hopes to repeat the music app’s success with her newest project, a TV platform called Hooked Source: INC.com – podcast Date: Nov 12, 2020 Link: https://www.inc.com/alexa-von-tobel/prerna-gupta-tv-platform-hooked.html Questions for discussion: What does Prerna Gupta have to say to marketers? What do you think about her latest platform and… Read more »
Ulta Beauty strikes deal to open hundreds of shops at Target stores
Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »
Canadians expected to boost Nintendo’s booming sales
Description: Canadians are expected to boost Nintendo’s (NTDOY) booming sales, as more flock to purchase the family-friendly console, experts say. Source: Yahoo.Finance.com Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/news/canadians-expected-to-boost-nintendos-booming-sales-projections-144440644.html Questions for discussion: What are the reasons given for Nintendo’s booming sales in Canada? How should Nintendo marketing strategy be orchestrated to take advantage of this trend?
Lyft Co-founder on food delivery opportunities, future of ridesharing
Description: Lyft Co-founder John Zimmer joins Yahoo Finance’s Brian Sozzi, Myles Udland, and Julie Hyman to discuss how the ride sharing company is faring amid COVID-19. Source: Yahoo.Finance.com – video report Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/video/lyft-co-founder-food-delivery-153323158.html Questions for discussion: How well is Lyft managing during this time of covid? What are the ways Lyft… Read more »
Applied Marketing, 2e
Canadian Edition
