Description: Though Canadians are probably going to have to pay more for U.S. streaming services Source: FinancialPost.com Date: Dec 02, 2020 Link: https://financialpost.com/technology/taxing-airbnb-and-netflix-may-level-the-playing-field-but-it-wont-likely-change-consumer-habits Questions for discussion: What is the expected impact of imposing taxes on these services? How do you think consumers and industry players will react? Why do you suppose government has waited until… Read more »
Posts By: Brahm Canzer
US telemedicine users will surpass 40 million this year
Description: This year, 41.7 million adults in the US will use telemedicine, representing 98.8% growth from a year prior, according to our latest estimates. Source: eMarketer.com Date: Nov 30, 2020 Link: https://www.emarketer.com/content/us-telemedicine-users-will-surpass-40-million-this-year?ecid=NL1001 Questions for discussion: What does the report say about the growth of telemedicine usage? How can this approach to medical service be better… Read more »
Zoom investors are looking to a post-pandemic 2021 even with current growth at over 300%
Description: Zoom is poised to show another monster quarter when it reports results on Monday, with sales growth expected to top 300% for a second straight period. Source: CNBC.com – video report Date: Nov 29, 2020 Link: https://www.cnbc.com/2020/11/29/zoom-investors-look-to-post-pandemic-2021-even-with-big-q3-expected.html Questions for discussion: Explain the relationship of Zoom stock price to news releases about Covid-19 vaccines. What does… Read more »
With Less Money In Its Red Kettles, The Salvation Army Rallies To Save The Holidays
Description: The Salvation Army’s bell ringers, a longtime fixture outside malls and stores around the U.S., are a staple holiday tradition. But this year, with the coronavirus pandemic raging and many stores closed, people won’t be hearing as many of those bells ringing. Source: NPR.org Date: Nov 24, 2020 Link: https://www.npr.org/2020/11/24/938095233/with-less-money-in-its-red-kettles-the-salvation-army-rallies-to-save-the-holida Questions for discussion: Summarize… Read more »
‘Thumb-Stopping,’ ‘Humaning,’ ‘B4H’: The Strange Language of Modern Marketing.
Description: The ad business is overrun with buzzwords and acronyms, and some people are saying it’s enough already. Source: NYTimes.com Date: Nov 26, 2020 Link: https://www.nytimes.com/2020/11/25/business/media/thumb-stopping-humaning-b4h-the-strange-language-of-modern-marketing.html Questions for discussion: Why do you suppose these terms have emerged in the marketing environment? Do you think they are useful to marketers or deserve to be ridiculed?
How Kellogg’s is keeping up with accelerated demand
Description: The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment. Source: eMarkerter.com Date: Nov… Read more »
Cheese giant enters standoff with Canadian supermarkets over fines as pandemic supply challenges mount
Description: With demand high and production down because of COVID-19, producer balks at grocers’ fines for light shipments Source: FinancialPost.com Date: Nov 25, 2020 Link: https://financialpost.com/news/retail-marketing/cheese-giant-enters-standoff-with-canadian-supermarkets-over-fines-as-pandemic-supply-challenges-mount Questions for discussion: What are the reasons for the use of penalties? Do you think they can be justified at this time of Covid-19? How else can marketers deal… Read more »
Airlines See Loss Reaching $157 Billion Before Virus Clears
Description: Record airline losses from the coronavirus outbreak will continue to mount next year as anticipated vaccination programs take time to revive travel demand, according to the industry’s main trade group. Source: Bloomberg.com – video report Date: Nov 24, 2020 Link: https://www.bloomberg.com/news/articles/2020-11-24/airlines-see-losses-swelling-to-157-billion-before-virus-clears Questions for discussion: How bad has the airline industry been hit by the… Read more »
Restaurant tech start-up Toast soars to $8 billion valuation seven months after cutting half its staff
Description: Toast, a start-up that sells software to help restaurants with online ordering, has had a rollercoaster of a year managing through the pandemic. Of late, business has been booming, Source: CNBC.com – video report Date: Nov 24, 2020 Link: https://www.cnbc.com/2020/11/23/restaurant-tech-start-up-toast-worth-8-billion-in-employee-share-sale.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the changing environment facing the firm. Do you think it can sustain… Read more »
People with disabilities are an underserved community with money to spend
Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability. Source: eMarketer.com Date: Nov 20, 2020 Link:… Read more »
Applied Marketing, 2e
Canadian Edition
