Description: Elon Musk on Tuesday wasn’t about to let Apple Inc, suck up all the oxygen on Wall Street, on the back of reports that the iPhone maker was again considering rolling out an electric vehicle of its own by 2024. Source: MarketWatch.com Date: Dec 22, 2020 Link: https://www.marketwatch.com/story/teslas-musk-claims-during-dark-days-of-model-3-he-sought-an-apple-buyout-11608675875 Questions for discussion: Would a merger… Read more »
Posts By: Brahm Canzer
Your movie theater experience is going extinct
Description: The theatrical window isn’t broken, but it is full of cracks. Like so many other digital trends that have been accelerated by Covid-19, the way we watch theatrical releases saw big changes throughout 2020. The most significant shake-up: On Thursday, AT&T’s WarnerMedia announced that all 2021 theatrical releases from Warner Bros. will debut simultaneously on HBO… Read more »
SPOS #752 – Jeffrey Gitomer On Sales (Now More Than Ever)
Description: Here it is: Six Pixels of Separation – Episode #752 – Host: Mitch Joel. First, a mea culpa: I had to record the audio for this episode over Zoom. There was a glitch with my usual software (it kept crashing), so I am hopeful that you will stick with this content, because it’s important… and it… Read more »
The Year on TikTok: Top 100
Description: Celebrating the community and videos that brought joy across America in 2020 Source: TikTok.com Date: Dec 02, 2020 Link: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100 Questions for discussion: Based on a review of the top videos, how would you describe the firm and the target audience? How would you use the site to promote an idea or cause you… Read more »
The car as your cellphone: How BlackBerry’s deal with Amazon could transform your ‘in-vehicle experiences’
Description: Analysts say it’s a new frontier in the auto industry and could be a game changer for the Waterloo-based maker Source: FinancialPost.com Date: Dec 10, 2020 Link: https://financialpost.com/technology/the-car-as-your-cellphone-how-blackberrys-deal-with-amazon-could-transform-your-in-vehicle-experiences Questions for discussion: Summarize the key marketing related items presented in this report. How can marketers make use of some of these? How do you think… Read more »
U.S., States Poised to Sue Facebook for Monopoly Abuse
Description: Facebook Inc. will soon be hit by federal and state antitrust lawsuits accusing the social media giant of abusing its dominance and thwarting competition, according to three people familiar with the matter. Source: Bloomberg.com Date: Dec 07, 2020 Link: https://www.bloomberg.com/news/articles/2020-12-07/u-s-states-poised-to-sue-facebook-for-monopoly-abuse?srnd=markets-vp Questions for discussion: What does the report say about why FB is a target of… Read more »
About 150 Cadillac dealers take GM buyouts rather than invest in EVs
Description: DETROIT – About 150 General Motors dealers have accepted buyouts and will stop selling Cadillacs as the Detroit automaker pivots the luxury brand to lead its all-electric vehicle efforts, a person familiar with the details confirmed to CNBC. Source: CNBC.com – video report Date: Dec 05, 2020 Link: https://www.cnbc.com/2020/12/04/about-150-cadillac-dealers-take-gm-buyouts-rather-than-invest-in-evs.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain why some dealerships… Read more »
Twitch and TikTok Help Breakthrough Artists to Bypass Big Music
Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok. Source: Bloomberg.com… Read more »
Tired Of The Social Media Rat Race, Journalists Move To Writing Substack Newsletters
Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry. Source: NPR.org Date: Dec 02, 2020 Link: https://www.npr.org/2020/12/02/941020719/tired-of-the-social-media-rat-race-journalists-move-to-writing-substack-newslett Questions for… Read more »
Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad revenues
Description: On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues. Source: eMarkerter.com Date: Dec… Read more »
Applied Marketing, 2e
Canadian Edition
