Posted by & filed under Global Marketing, Marketing Research, Product Brands and Branding, Services Marketing.

Description: How companies like Google and IBM plan to profit from quantum computing

Source: CNBC.com – video report

Date: Jan 23, 2020

Link: https://www.cnbc.com/video/2020/01/17/how-quantum-computing-works-google-ibm-dwave-amazon.html

Questions for discussion:

  • Summarize the key ideas and issues facing the firms involved in the quantum computing environment.
  • What are some of the applications and opportunities, according to the report?

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: German high-performance car manufacturer Porsche has revealed that 2019 was a record year for global sales.

Source: CNBC.com – video report

Date: Jan 09, 2020

Link: https://www.cnbc.com/2020/01/13/porsche-logs-record-global-sales-ahead-of-2020-tesla-showdown.html

Questions for discussion:

  • What does the report say about the changing competition between auto brands and products?
  • How would you position Tesla in a perceptual map?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: The September 2019 survey found that nearly one-third of US podcast listeners tune in daily, and a similar figure listens weekly. But the study also found a difference in purchasing patterns between the two groups. Thirty percent of daily listeners ages 13 and older said they had purchased an item after hearing a sponsored ad for it. One in five weekly listeners reported the same.

Source: eMarketer.com

Date: Jan 13, 2020

Link: https://www.emarketer.com/content/a-majority-of-us-podcast-listeners-tune-in-regularly?ecid=NL1001

Questions for discussion:

  • What does the research say about podcasting value to marketers?
  • How would you suggest marketers use this information in the design and development of podcasts?

Posted by & filed under Global Marketing, Innovation, Marketing Research.

Description: Here it is: Six Pixels of Separation – Episode #705 – Host: Mitch Joel. If you want to better understand how your business might be impacted by trends that are happening today (and growing bigger and bigger), you should pay attention to the work of Rohit Bhargava. Rohit is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and an entertaining, original and “non-boring” keynote speaker on innovation and trust. He previously spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy. Rohit is the Wall Street Journal bestselling author of many books (including Personality Not Included, Likeonomics, Always Eat Left Handed and many more). Rohit is a popular Adjunct Professor of storytelling at Georgetown University and also writes a monthly column for GQ magazine in Brazil. His Non-Obvious book series is an annual look at the trends that are our shaping the world today (and tomorrow). He just published his tenth (and last) edition of the series, Non Obvious Megatrends. His work isn’t just about the trends, but how anyone can be better at spotting and curating them. Enjoy the conversation…

Source: SixPixels.com

Date: Jan 12, 2020

Link: https://www.sixpixels.com/podcast/archives/spos-705-how-to-see-the-future-with-rohit-bhargava/

Questions for discussion:

  • What are some of the trends marketers might be interested in following?
  • What are your thoughts on his technique for organizing and following data?

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Supply Chain.

Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing

Source: FinancialPost.com

Date: Jan 17, 2020

Link: https://business.financialpost.com/transportation/rail/bombardier-sees-lower-full-year-results-on-challenging-rail-projects-2#comments-area

Questions for discussion:

  • From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?
  • As a marketer and given the two primary divisions of the firm, what would you advise the firm do to survive?

Posted by & filed under Ethics, Global Marketing, Innovation, Market Segmentation, Pricing, Retail Marketing.

Description: How American Apparel came back from the brink of death

Source: CNBC.com – video report

Date: Jan 16, 2020

Link: https://www.cnbc.com/video/2020/01/16/american-apparel-has-a-new-online-retail-store-following-bankruptcy.html

Questions for discussion:

  • Summarize the history of the firm focusing on the key issues that affected its rise and fall?
  • Do you think the firm can rise again?
  • What would you advise management?

Posted by & filed under Global Marketing, Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern.

Source: FinancialPost.com

Date: Jan 16, 2020

Link: https://business.financialpost.com/investing/lululemon-used-to-be-a-niche-player-now-some-think-it-could-be-the-next-nike

Questions for discussion:

  • Summarize the key points made about the firm and the industry.
  • Strategically, how would you go about making Lululemon the next Nike?

Posted by & filed under Global Marketing, Marketing Research, Metrics/Analytics.

Description: The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it’s time for marketers to wake up from the dream of perfect measurement.

Source: eMarketer.com – podcast

Date: Jan 09, 2020

Link: https://www.emarketer.com/content/podcast-the-ad-platform-mismeasuring-digital-advertising

Questions for discussion:

  • What does the report say about measuring digital advertising?
  • How should marketers respond?

Posted by & filed under Product Brands and Branding, Retail Marketing.

Description: While most people today know Daymond John as the creator of the clothing brand FUBU and an investor on ABC’s “Shark Tank,” in the early 2000s, John worked closely with the Kardashian family.

Source: CNBC.com – video report

Date: Jan 09, 2020

Link: https://www.cnbc.com/2020/01/07/daymond-john-was-fired-by-the-kardashians-so-he-could-join-shark-tank.html

Questions for discussion:

  • How has Daymond John become a brand?
  • How else can he capitalize on his brand?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Welcome to Episode #207 of the Zacks Market Edge Podcast. Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. This week, Tracey is joined by Kevin Cook, Zacks Senior Equity Strategist, for a look at the hot stock market in 2020.

Source: Yahoo.Finance.com – video report

Date: Jan 08, 2020

Link: https://finance.yahoo.com/news/stocks-bull-bubble-153503947.html

Questions for discussion:

  • Explain the success of the Lululemon brand?
  • How might the stock’s success affect the brand?