Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and doughnuts. In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes.

Source: CNBC.com – video report

Date: Sep 04, 2019

Link: https://www.cnbc.com/2019/09/04/why-tim-hortons-isnt-as-popular-as-starbucks-or-dunkin-in-the-us.html

Questions for discussion:

  • Why has Tim Hortons struggled establishing itself in the U.S. market?
  • What advice would you present to marketing managers?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing, Services Marketing, Supply Chain.

Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers.

Source: Fortune.com

Date: Sep 06, 2019

Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/

Questions for discussion:

  • Is this a good idea?
  • What is the benefit to customers and to Nordstrom?
  • Would an “any-brand” return storefront make sense today?

Posted by & filed under Integrated Marketing Communications (IMC), Marketing Strategy.

Description: eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What’s allowed? What isn’t? Why have startups become obsessed with marketing on public transit? They also talk about YouTube’s latest FTC fine, a new partnership between TikTok and the National Football League and more.

Source: eMarketer.com – podcast

Date: Sep 05, 2019

Link: https://www.emarketer.com/content/podcast-the-renaissance-of-somewhat-controversial-public-transit-ads?ecid=NL1001

Questions for discussion:

  • Summarize the key points made in this discussion.
  • What are your views on these matters?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: Despite growing smartphone dependence, most Americans still aren’t using the devices to pay for things. In other countries, it’s a different story.

Source: CNBC.com

Date: Aug 29, 2019

Link: https://www.cnbc.com/2019/08/29/why-mobile-payments-have-barely-caught-on-in-the-us.html

Questions for discussion:

  • Why has adoption of mobile payment technology lagged in the U.S. and exploded in some other countries?
  • How can firms, like Apple, promote adoption of their mobile payments technologies?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics.

Description: Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.

Source: eMarketer.com

Date: Aug 28, 2019

Link: https://www.emarketer.com/content/your-brain-on-influencers-neuroscience-study-explains-the-effects-of-influencer-marketing?ecid=NL1001

Questions for discussion:

  • Summarize the key research findings?
  • How should marketing strategy reflect this knowledge?

Posted by & filed under Global Marketing, Marketing Strategy, Retail Marketing, Services Marketing, Supply Chain.

Description: Shopify and Amazon are more strategic partners than competitors, with Shopify needing Amazon the same way Harry Potter needs Voldemort

Source: FinancialPost.com

Date: Aug 29, 2019

Link: https://business.financialpost.com/technology/inside-amazon-and-shopifys-race-to-master-time-and-space

Questions for discussion:

  • Summarize what the report says about the importance of fulfillment versus order-taking?
  • What is the strategic relationship between these firms?
  • Is this a model for Amazon’s growth globally?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache.

Source: NYTimes.com

Date: Aug 29, 2019

Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html

Questions for discussion:

  • What does the report say what happened?
  • Was this a “problem”?
  • Do you think it was planned?
  • What should the firm do about the situation going forward?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC).

Description: Here it is: Six Pixels of Separation – Episode #685 – Host: Mitch Joel. Simply put: Roger Dooley is a really nice human being. His latest book is Friction – The Untapped Force That Can Be Your Most Powerful Advantage. Prior to that he authored, Brainfluence – 100 Ways to Persuade and Convince Consumers with Neuromarketing  and The Persuasion Slide. He writes at Neuromarketing, and is columnist for Forbes. Roger is the founder of Dooley Direct and co-founded College Confidential, a leading college-bound website. That business was acquired by Hobsons, where he served as VP Digital Marketing after the acquisition. Roger also spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. In this episode we break down the power of removing friction for business (and why it’s so critical). Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Aug 25, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-685-roger-dooley-on-the-power-of-friction/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the key points discussed during the interview?
  • Do you agree or disagree with the suggestions?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Relationship Marketing.

Description: Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. With pickles and a buttered bun, it looks a lot like a Chick-fil-A sandwich.

Source: CNBC.com

Date: Aug 22, 2019

Link: https://www.cnbc.com/2019/08/22/chicken-sandwich-wars-popeyes-and-chick-fil-a-feud-on-twitter-in-bid-to-boost-sales.html

Questions for discussion:

  • Do you think communication effort using social media can influence consumer behavior choices in this product category?
  • What messages should these competitors send to current and potential customers?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal. It’s been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just 31% who watched cable. So who’s going to win, what’s…

Apple, Disney and other media giants are ready for battle against Netflix in the streaming war from CNBC.

Source: CNBC.com – video report

Date: Aug 10, 2019

Link: https://www.cnbc.com/video/2019/08/10/how-will-apple-and-disney-fare-in-the-streaming-war-against-netflix.html

Questions for discussion:

  • Summarize the developments taking place in this industry.
  • How do you think consumers will respond to the new offerings?
  • How much money do you think consumers will be willing to spend each month?