Description: With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be.

Source: eMarketer.com

Date: Mar 23, 2020

Link: https://www.emarketer.com/content/how-the-coronavirus-could-affect-the-tv-industry

Questions for discussion:

• What does the report say about how the TV industry might be affected by the Coronavirus?
• Can marketers improve the situation where there are threats?

Description: Melanie Deziel is the founder of StoryFuel and a keynote speaker on the topics of native advertising and branded content. She’s taught professionals around the globe to brainstorm better, think like journalists and tell better brand stories. Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015. Prior to founding StoryFuel, Melanie worked full time doing content strategy, business development and branded content creation for The New York Times’s T Brand Studio, helped found HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, where she provided native advertising and content strategy insights, training and information. More recently, she is the author of the recently published, The Content Fuel Framework – How to Generate Unlimited Story Ideas. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Mar 22, 2020

Link: https://www.sixpixels.com/articles/archives/melanie-deziel-on-how-to-generate-unlimited-stories-this-weeks-six-pixels-of-separation-podcast/

Questions for discussion:

• What does Melanie Deziel say about creating better content methodology?
• What do you think about what her thinking?