Posted by & filed under Ethics, Global Marketing.

Description: On a visit to New York in October Marc Benioff, boss of Salesforce, compared Facebook to cigarettes and backed a corporate tax hike to deal with homelessness in San Francisco. If badmouthing a fellow technology giant and cheering the taxman were not heterodox enough for a billionaire entrepreneur, Mr Benioff laid into American management education. It “programmes” students to favour profit over the public good. This, he noted, is out of step with “the new capitalism”.

Source: TheEconomist.com

Date: Nov 02, 2019

Link: https://www.economist.com/business/2019/11/02/american-business-schools-are-reinventing-the-mba

Questions for discussion:

  • How are MBA programs and students changing, according to the article?
  • Do you think these changes are beneficial and contribute to better business performance?

Posted by & filed under Innovation, Marketing Research, Marketing Strategy, Retail Marketing, Services Marketing.

Description: When Nordstrom’s first full-line department store for women in Manhattan opens to the public on Thursday, at 225 West 57th Street, there will be a pop-up space for Everlane, a trendy women’s and men’s apparel brand that started on the internet and currently only has a handful of stores in the U.S.

Source: CNBC.com

Date: Oct 21, 2019

Link: https://www.cnbc.com/2019/10/21/online-brands-have-a-home-at-nordstroms-new-store-in-manhattan.html

Questions for discussion:

  • Summarize the new retail strategies at this Nordstrom store.
  • Do you think will succeed? Why?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research.

Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.

Source: eMarketer.com – podcast

Date: Oct 24, 2019

Link: https://www.emarketer.com/content/podcast-is-the-tiktok-craze-sustainable

Questions for discussion:

  • Summarize the arguments about what is happeneing in social media.
  • What do you think marketers should take away from this discussion?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Services Marketing.

Description: He’s back! Google‘s Digital Marketing Evangelist, bestselling author (Web Analytics – An Hour A Day and Web Analytics 2.0), powerful writer (Occam’s Razor), friend and business big brain, Avinash Kaushik. His articles may as well be business books, and his insights into what should really count today for business leaders is refreshing. He’s got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about, in this day and age. Avinash has an incredible newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we’re back to discuss the power of analytics, why we have too much data, why brands should stop their social media posts, and whether all of this tech hate is well placed. In a world of measuring what matters, trust me, you will need to hear what Avinash thinks (and wants you to do). Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Oct 20, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-693-avinash-kaushik-on-the-state-of-analytics/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the key points presented by Avinash Kaushik.
  • What is your opinion about these ideas?

Posted by & filed under Global Marketing, Marketing Strategy, Services Marketing, Supply Chain.

Description: If no deal is struck, Sidewalk will be left empty handed after investing more than $50 million to develop the plan

Source: FinancialPost.com

Date: Oct 24, 2019

Link: https://business.financialpost.com/technology/alphabet-is-closer-to-a-deal-on-contentious-toronto-smart-city

Questions for discussion:

  • How would you go about promoting the concept to all of the publics interested in this development?
  • Do you think there is any real chance of the project failing to get approval?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Services Marketing.

Description: Accel partner Andrew Braccia breaks down the basics of selling your idea to venture capitalists

Source: Entrepreneur.com

Date: Oct 23, 2019

Link: https://www.entrepreneur.com/article/341165?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • Summarize the key items of advice presented in this report.
  • What else would you suggest to those presenting to venture capitalists?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC).

Description: Facebook announced on Friday the launch of Facebook News, a new section of the social network that will show users a personalized selection of news stories.

Source: CNBC.com

Date: Oct 25, 2019

Link: https://www.cnbc.com/2019/10/25/facebook-news-new-product-will-pay-publishers-highlight-news-stories.html

Questions for discussion:

  • How will this revenue sharing plan work?
  • Do you think it will boost subscriptions?
  • How should this feature be marketed by Facebook?
  • What is the future of news distribution, in your opinion?
  • How will this arrangement affect the future share values of news media firms?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation.

Description: Shonda Rhimes, the prolific television producer whose body of work includes the durable ABC drama “Grey’s Anatomy,” moved into the streaming world in 2017 when she signed a nine-figure deal to create shows for Netflix. Now, she is taking her talent for storytelling to the audio realm as the executive producer of new podcasts to be made in conjunction with the broadcast giant iHeartMedia.

Source: NYTimes.com

Date: Oct 16, 2019

Link: https://www.nytimes.com/2019/10/16/business/shonda-rhimes-podcast-iheartmedia.html

Questions for discussion:

  • Summarize and explain the developments taking place in the digital field.
  • Why do you suppose podcasts are so popular?
  • Sketch out some target customers you think might be open to new podcasting products.

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research.

Description: eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.

Source: eMarketer.com – podcast

Date: Oct 17, 2019

Link: https://www.emarketer.com/content/podcast-does-renting-clothes-make-sense

Questions for discussion:

  • Summarize what you learned from listening to the discussion.
  • What is your sense of the marketing potential?

Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Marketing Strategy.

Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James is a journalist (who has written for the New York Times, Popular Science, The Atlantic and Wired). He wrote a cover story in 2017 for Wired , which was all about his startup (now called HereAfter), which – at the time – was really a chronicle of how he programmed his own AI chatbot to resemble his late father. This program, called DadBot, has evolved. The smart audio space continues to evolve. When people ask me what the future of technology is, Smart Audio is at the top of my list.

Source: SixPixels.com – podcast

Date: Oct 08, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-692-alexa-tell-me-more-about-smart-audio-with-james-vlahos/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • What is Smart Audio all about in terms of the various sorts of products that could be developed?
  • What do you think of HereAfter and how would you go about marketing the product?