Description: Gains for Canadian retailers slowed sharply in July and August, suggesting pent-up demand from prior months has been largely extinguished.
Source: BNNBloomberg.ca – video report
Date: Sep 18, 2020
Link: https://www.bnnbloomberg.ca/canadian-retail-sales-slow-after-surpassing-pandemic-losses-1.1495964
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Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company.
Source: Finance.Yahoo.com
Date: Sep 23, 2020
Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html
Questions for discussion:
Description: Target has revolutionized the entire shopping experience, from the width of the aisles and the weight of the shopping carts to the smell of Starbucks coffee and placement of dollar bins. The tactics are paying off. Despite the pandemic, profits rose more than 80% year over year. Here’s how Target uses dollar bins and online sales to keep customers hooked.
Source: Bloomberg.com – video report
Date: Sep 22, 2020
Questions for discussion:
Description: Many people turn to Facebook for news, with almost 70% of adults in the United States using the platform in 2019, according to Pew Research Center. This large userbase means Facebook has a large effect on our society and our democracy. That was made evident in the 2016 presidential election.
Source: CNBC.com – video report
Date: Sep 19, 2020
Questions for discussion:
Description: Any day is a happy day when Jonah Berger publishes a new book. And here we are. The bestselling author of Contagious and Invisible Influence is back with The Catalyst – How To Change Anyone’s Mind, and I hope you are as happy as I am. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over fifty articles in top?tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation. Now, let’s into this discussion about the trials, tribulations and opportunities that come from the notion that, “change is hard.” Enjoy the conversation…
Source: SixPixels.com
Date: Sep 13, 2020
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Description: Audio advertisers have no problem demonstrating that their ads were listened to, but proving that their ads affected listeners’ behavior is another story.
Source: eMarketer.com
Date: Sep 15, 2020
Questions for discussion:
Description: British Columbia’s wines are improbably being embraced by wine snobs around the world. But legal restrictions, and regional biases, are getting in the way at home.
Source: NYTimes.com
Date: Sep 19, 2020
Link: https://www.nytimes.com/2020/09/19/world/canada/british-columbia-wine-Okanagan-Valley.html
Questions for discussion:
Description: Forget Thanksgiving Day. The start to the holiday shopping season could be October 10, or 10/10/2020, according to Keith Jelinek, managing director in the retail practice at global consultancy Berkeley Research Group.
Source: MarketWatch.com
Date: Sep 16, 2020
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Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app.
Source: Bloomberg.com – video report
Date: Sep 15, 2020
Questions for discussion:
Description: Since Amazon’s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon, Walmart, eBay and others, as sales have skyrocketed.
Source: CNBC.com – video report
Date: Sep 06, 2020
Link: https://www.cnbc.com/2020/09/06/amazon-reviews-thousands-are-fake-heres-how-to-spot-them.html
Questions for discussion:
