Description: Google is moving deeper into consumer finance.The tech giant will let users open bank accounts, pay friends and manage budgets through a new version of its Google Pay app rolling out Wednesday. Source: CNBC.com – video report Date: Nov 18, 2020 Link: https://www.cnbc.com/2020/11/18/google-moves-into-venmo-and-banking-turf-with-checking-account-app.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this new service mean for Google?… Read more »
Posts Categorized: Supply Chain
How Big Is CTV Ad Fraud?
Description: One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask. Source: eMarketer.com Date: Nov 12, 2020 Link: https://www.emarketer.com/content/how-big-is-ctv-ad-fraud?ecid=NL1001 Questions for discussion: Summarize what the article says about CTV fraud. What can marketers… Read more »
Ulta Beauty strikes deal to open hundreds of shops at Target stores
Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »
Canopy Growth launches new CBD drinks in Canada, U.S. challenges loom
Description: Canopy Growth (WEED.TO)(CGC) has launched CBD-based drinks aimed at pushing beverage-based pot beyond occasions where it’s socially appropriate to get high. While the Canadian pot giant continues to expand its infused drinks lineup at home, challenges lay ahead as the company looks toward the American market. Source: Yahoo.Finance.com Date: Nov 05, 2020 Link: https://ca.finance.yahoo.com/news/canopy-growth-launches-new-cbd-drinks-in-canada-us-challenges-loom-112046506.html… Read more »
The Resurgence of Branded Recipes for Home Cooks
Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe Source: AMA.org Date: Oct 09, 2020 Link: https://www.ama.org/marketing-news/a-tablespoon-of-trademark/ Questions for discussion: How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today? What are… Read more »
Food delivery apps cut some restaurant fees amid surging demand due to COVID-19
Description: Services like Uber Eats, Skip the Dishes can take up to 30 per cent of order’s value Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/food-delivery-apps-fees-1.5765790 Questions for discussion: From a marketing point of view, what is the justification for high fees charged to restaurants by web sites like Uber Eats? Does… Read more »
New job listings for Amazon’s internal telemedicine service, Amazon Care, hint at expansion
Description: Amazon Care, the company’s online medical clinic for its own employees, is trying to hire half a dozen people in business development roles to “build and grow relationships with commercial and public sector enterprises.” Most of the roles were posted in the past month. Source: CNBC.com Date: Ocy 16, 2020 Link: https://www.cnbc.com/2020/10/16/amazon-care-telemedicine-service-job-listings-hint-at-expansion.html Questions for… Read more »
As stimulus talks drag on, ‘Main Street is burning’: Stanford business expert
Description: As talks in Washington, D.C. over a new round of financial and economic stimulus continue, Stanford Graduate School of Business lecturer and small business advisor David Dodson doesn’t like what he sees on Main Street or for the U.S. economy. Source: CNBC.com – video report Date: Oct 09, 2020 Link: https://www.cnbc.com/2020/10/07/stimulus-stall-leaves-main-street-burning-stanford-business-prof.html Questions for discussion:… Read more »
Amid the Pandemic, Influencers Are Getting Real
Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators. Source: eMarketer.com – video report Date: Sep 20, 2020 Link: https://www.emarketer.com/content/amid-pandemic-influencers-getting-real Questions for discussion: How has the online “influencer” performance changed since the covid virus entered our normal world?… Read more »
Tesla sets sales record, yet it’s stuck with factory overcapacity
Description: Tesla said it delivered a record 139,300 cars in the third quarter. For Tesla investors, that’s the good news. The bad news is that the company finds itself saddled with factory overcapacity. Source: Yahoo.Finance.com Date: Oct 01, 2020 Link: https://finance.yahoo.com/news/tesla-sets-sales-record-yet-153611999.html Questions for discussion: What does the report say about Tesla sales performance and current… Read more »
Applied Marketing, 2e
Canadian Edition
