Description: Tesla posted a video to its YouTube channel that shows Tesla engineers working on designing ventilators out of mainly Tesla Model 3 parts. It’s pretty amazing to see how many existing Tesla parts can be repurposed into assembling a ventilator. Source: InsideEVS.com Date: Apr 05, 2020 Link: https://insideevs.com/news/408057/tesla-making-ventilators-from-model-3-parts/ Questions for discussion: How does the publicity from this… Read more »
Posts Categorized: Supply Chain
The U.S. Tried to Build a New Fleet of Ventilators. The Mission Failed.
Description: As the coronavirus spreads, the collapse of the project helps explain America’s acute shortage. Source: NYTimes.com Date: Mar 29, 2020 Link: https://www.nytimes.com/2020/03/29/business/coronavirus-us-ventilator-shortage.html Questions for discussion: What does the article say is the primary reason for the failure to produce an inexpensive ventilator? Could this issue have been avoided if multiple governments around the world… Read more »
Stitch Fix shares are tanking as Wall Street fears core business could be reaching ‘saturation point’
Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like. Source: CNBC.com – video report Date: Mar 10, 2020 Link: https://www.cnbc.com/2020/03/10/stitch-fix-shares-are-tanking-biz-could-be-near-saturation-point.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is the firm in trouble? Is the business model… Read more »
Counterfeit goods from China are crushing American small businesses – and they’re calling on Trump to fight back
Description: In January, the Department of Homeland Security issued a report detailing the rise of counterfeiting on e-commerce platforms and vowed to crackdown. Source: CNBC.com – video report Date: Feb 29, 2020 Link: https://www.cnbc.com/2020/02/28/small-businesses-are-pushing-trump-to-fight-chinese-counterfeits.html Questions for discussion: What does the report say about problem of counterfeit imports and what is being done? How do counterfeits affect brands… Read more »
Amazon sellers scramble to keep products in stock amid coronavirus outbreak
Description: For Zev Bernard, who sells baseball and softball equipment on Amazon, February tends to be one of the busiest times of the year, with athletes, coaches and fans gearing up for the new season. Opening day for Major League Baseball is in late March. Source: CNBC.com – video report Date: Feb 29, 2020 Link: https://www.cnbc.com/2020/02/29/amazon-sellers-scramble-to-keep-products-in-stock-amid-coronavirus.html… Read more »
Why companies like Microsoft and Google are betting big on Africa
Description: As technology companies continue to look for areas of growth, Africa is emerging as an area of opportunity. And Big Tech has taken notice. Companies such as Twitter, Google and Microsoft are all attempting to establish a presence in fast-growing African economies. Twitter CEO and founder Jack Dorsey, who also runs mobile payment company… Read more »
SPOS #711 – Pauline Brown on Aesthetic Intelligence (The Other AI)
Description: Here it is: Six Pixels of Separation – Episode #711 – Host: Mitch Joel. There’s nothing harder than getting up onstage to speak in front of a room full of CEOs that run the world’s largest associations following one of the most successful business people from the luxury goods space. I felt like a bum… Read more »
Billionaire Les Wexner gives up control of Victoria’s Secret after failing to fix the struggling brand
Description: L Brands is selling a controlling stake in Victoria’s Secret after 82-year-old billionaire CEO, founder, and biggest investor Les Wexner proved unable to repair the once iconic lingerie brand. Source: Fortune.com – video report Date: Feb 20, 2020 Link: https://fortune.com/2020/02/20/billionaire-les-wexner-gives-up-control-of-victorias-secret-after-failing-to-fix-the-struggling-brand/ Questions for discussion: Why has the brand fallen out of favor? As a marketer,… Read more »
Bombardier’s ‘hugely disappointing’ forecast cut sparks speculation it may quit the aviation business
Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing Source: FinancialPost.com Date: Jan 17, 2020 Link: https://business.financialpost.com/transportation/rail/bombardier-sees-lower-full-year-results-on-challenging-rail-projects-2#comments-area Questions for discussion: From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?… Read more »
‘Damning’ Boeing messages reveal efforts to manipulate regulators of 737 Max
Description: Boeing employees boasted about bullying regulators to approve the now-grounded 737 Max without requiring pilots to undergo simulator training while others raised safety concerns and complained about lax standards, according to a trove of internal documents the company released on Thursday. Source: CNBC.com – video report Date: Jan 10, 2020 Link: https://www.cnbc.com/2020/01/09/boeing-releases-communications-on-737-max-simulators-it-calls-completely-unacceptable.html Questions for discussion:… Read more »
Applied Marketing, 2e
Canadian Edition
