Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing, Supply Chain.

Description: L Brands is selling a controlling stake in Victoria’s Secret after 82-year-old billionaire CEO, founder, and biggest investor Les Wexner proved unable to repair the once iconic lingerie brand.

Source: – video report

Date: Feb 20, 2020


Questions for discussion:

  • Why has the brand fallen out of favor?
  • As a marketer, what would you do to rejuvenate sales?