Billionaire Les Wexner gives up control of Victoria’s Secret after failing to fix the struggling brand

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing, Supply Chain.

Description: L Brands is selling a controlling stake in Victoria’s Secret after 82-year-old billionaire CEO, founder, and biggest investor Les Wexner proved unable to repair the once iconic lingerie brand.

Source: Fortune.com – video report

Date: Feb 20, 2020

Link: https://fortune.com/2020/02/20/billionaire-les-wexner-gives-up-control-of-victorias-secret-after-failing-to-fix-the-struggling-brand/

Questions for discussion:

  • Why has the brand fallen out of favor?
  • As a marketer, what would you do to rejuvenate sales?