Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: In 2022, Google and Meta’s share of digital advertising revenue in the US fell below 50% for the first time in years. This decline was largely due to the rise of Amazon, which captured over 11% of all digital ad purchases.


Date: Apr 04, 2023


Questions for discussion:

  • How is Amazon’s platform unique amongst competitors?
  • What is the strategy for growth they are following?