Amazon’s advertising surge brings opportunities for publishers

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: In 2022, Google and Meta’s share of digital advertising revenue in the US fell below 50% for the first time in years. This decline was largely due to the rise of Amazon, which captured over 11% of all digital ad purchases.

Source: Whatsnewinpublishing.com

Date: Apr 04, 2023

Link: https://whatsnewinpublishing.com/amazons-advertising-surge-brings-opportunities-for-publishers/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

Questions for discussion:

  • How is Amazon’s platform unique amongst competitors?
  • What is the strategy for growth they are following?