Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Services Marketing.

Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi.


Date: Mar 30, 2023


Questions for discussion:

  • What is Microsoft planning to do in order to grow advertising revenues and increase sharing with publishers?
  • What do you think of this approach in terms of consumer acceptance of advertising?
  • How else would you monetize the software?