Microsoft assures publishers as ads ramp up in AI-powered Bing

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Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi.

Source: MarketingDive.com

Date: Mar 30, 2023

Link: https://www.marketingdive.com/news/microsoft-publishers-bing-chat-AI-search-advertising/646421/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What is Microsoft planning to do in order to grow advertising revenues and increase sharing with publishers?
  • What do you think of this approach in terms of consumer acceptance of advertising?
  • How else would you monetize the software?