Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi.
Date: Mar 30, 2023
Questions for discussion:
- What is Microsoft planning to do in order to grow advertising revenues and increase sharing with publishers?
- What do you think of this approach in terms of consumer acceptance of advertising?
- How else would you monetize the software?