Description: Job cuts are rising at some of the biggest U.S. companies, but others are still scrambling to hire workers, the result of wild swings in consumer priorities since the Covid pandemic began three years ago. Source: CNBC.com – video reports Date: Feb 21, 2023 Link: https://www.cnbc.com/2023/02/20/weird-job-market-layoffs-hiring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize the employment trends and hiring taking place… Read more »
Posts Categorized: Services Marketing
Hootsuite to ditch free plan, begin charging users for social media tool
Description: Hootsuite says it will eliminate the free tier of its social media management tool next month.The Vancouver-based technology company says the tool, which allows users to browse, manage and schedule social media posts, will come with a fee beginning March 31. Source: BNNBloomberg.com – video report Date: Feb 23, 2023 Link: https://www.bnnbloomberg.ca/hootsuite-to-ditch-free-plan-begin-charging-users-for-social-media-tool-1.1887983 Questions for… Read more »
Inside Peloton’s rapid rise and bitter fall — and its attempt at a comeback
Description: The fitness company is now a year into an aggressive turnaround plan under CEO Barry McCarthy that has altered the company’s identity. Source: CNBC.com Date: Feb 19, 2023 Link: https://www.cnbc.com/2023/02/19/peloton-rise-fall-attempted-comeback.html Questions for discussion: Summarize the turnaround effort at the firm and the directions management is now pointing towards. Do you think the revised orientation… Read more »
Profit slips for Tim Hortons restaurant owners amid high commodity costs, inflation
Description: Tim Hortons’ parent company released new details on the financial performance of its Canadian coffee shops on Tuesday that appear to shed light on concerns raised by some franchisees about restaurant-level profitability. Source: BNNBloomberg.com – video report Date: Feb 14, 2023 Link: https://www.bnnbloomberg.ca/profit-slips-for-tim-hortons-restaurant-owners-amid-high-commodity-costs-inflation-1.1883602 Questions for discussion: Overall, how is the franchise performing? What are… Read more »
A look at the sneaky fees at Canada’s biggest tourist spot that some call ‘a total cash grab’
Description: With around 14 million annual visitors, Niagara Falls is already a potential cash cow to the many area businesses serving tourists. But at some of them, visitors are finding contentious fees added to their bills — and CBC Marketplace has found they’re growing. Source: CBC.ca Date: Feb 10, 2023 Link: https://www.cbc.ca/news/business/marketplace-tourist-fees-1.6739759 Questions for discussion: What is… Read more »
Airbnb is making a simple, but big booking change bringing it closer to hotel check-in
Description: Come Spring 2023, Airbnb will require all users booking reservations on its platform to verify their identity to book a reservation, further expanding a program that asks for credentials like a photo of a valid government-issued ID or a legal name and address. Source: CNBC.com – video report Date: Jan 23, 2023 Link: https://www.cnbc.com/2023/02/03/airbnb-will-soon-push-all-vacationers-and-hosts-to-verify-identity.html Questions for discussion: What… Read more »
How health insurance may have made health care more expensive
Description: Widespread medical debt is a uniquely American problem. Roughly 40% of U.S. adults have at least $250 in medical debt, according to a survey conducted by Kaiser Family Foundation. Source: CNBC.com – video report Date: Jan 08, 2023 Link: https://www.cnbc.com/2023/01/08/how-health-insurance-may-have-made-health-care-more-expensive.html Questions for discussion: What is the explanation presented in this report for higher health care… Read more »
Bed Bath & Beyond shares plummet after company warns of potential bankruptcy
Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy. Source: CNBC.com – video report Date: Jan 05, 2023 Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20 Questions for discussion: What is the current situation facing management? Is there a marketing solution to restarting this brand? What would you advise the company do in the short… Read more »
Shopify’s (SHOP) Commerce Components to Attract Merchants
Description: Shopify SHOP recently announced the launch of its new solution — Commerce Components — which is a composable stack for enterprise retail. The solution will allow retailers to integrate the components of Shopify with their systems. Source: Yahoo.Finance.com Date: Jan 04, 2023 Link: https://ca.finance.yahoo.com/news/shopifys-shop-commerce-components-attract-150303128.html Questions for discussion: What are the marketing related developments recently announced… Read more »
SPOS #859 – Joshua Gans On The Economics Of Artificial Intelligence
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #859. How does artificial intelligence affect the structure and dynamics of the global economy? What are the potential benefits and risks associated with artificial intelligence on the future of humanity? Joshua Gans is the co-author of the recently published book, Power and Prediction – The Disruptive… Read more »
Applied Marketing, 2e
Canadian Edition
