Description: Chicago-based company also has deep roots in Canadian comedy scene Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/second-city-sale-1.5753357 Questions for discussion: What would you do with this iconic brand going forward? How could online distribution contribute to growth and development of talent? If you could hire a spokesperson to be the… Read more »
Posts Categorized: Product Brands and Branding
Amid the Pandemic, Influencers Are Getting Real
Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators. Source: eMarketer.com – video report Date: Sep 20, 2020 Link: https://www.emarketer.com/content/amid-pandemic-influencers-getting-real Questions for discussion: How has the online “influencer” performance changed since the covid virus entered our normal world?… Read more »
Tesla sets sales record, yet it’s stuck with factory overcapacity
Description: Tesla said it delivered a record 139,300 cars in the third quarter. For Tesla investors, that’s the good news. The bad news is that the company finds itself saddled with factory overcapacity. Source: Yahoo.Finance.com Date: Oct 01, 2020 Link: https://finance.yahoo.com/news/tesla-sets-sales-record-yet-153611999.html Questions for discussion: What does the report say about Tesla sales performance and current… Read more »
Kingswood Capital to acquire MEC through CCAA proceeding
Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more. Source: BNNBloomberg.com – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/video/kingswood-capital-to-acquire-mec-through-ccaa-proceeding~2035739?jwsource=cl Questions for discussion: Based on the interview, why do you think MEC failed? Should their… Read more »
Tesla will have zero sales in China by 2030: analyst
Description: Tesla (TSLA) may not have much of a future in the world’s largest electric vehicle market, if one analyst’s predictions pan out. Morgan Stanley’s (MS) Adam Jonas says that CEO Elon Musk’s high-tech automotive company will likely see sales in China plummet to zero by 2030. Source: Finance.Yahoo.com Date: Oct 02, 2020 Link: https://ca.finance.yahoo.com/news/tesla-will-have-zero-sales-in-china-by-2030-analyst-203938920.html… Read more »
Singapore to Pay Citizens for Keeping Healthy With Apple Watch
Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app. Source: Bloomberg.com – video report Date: Sep 15, 2020 Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada Questions for discussion: Describe the partnership plan between Apple, government,… Read more »
How to Deliver on Your Brand Promise, Even During Disruption
Description: Of the almost 18 million customers Gallup has surveyed, only about half strongly believe that the companies they do business with always deliver on the promises they make. That massive study makes it clear: Delivering consistently on a brand promise is not easy. The disruption seen in the first two quarters of 2020 made… Read more »
Why canned wine sales are crushing it this year
Description: While some wine drinkers are still stuck on the screw top versus cork debate, others have moved on and are unapologetically drinking Cabernet and Riesling out of cans. Turns out, convenience and size are both selling points for oenophiles, and as crazy as it sounds, canned wine actually tastes pretty good these days too. Source:… Read more »
Jamie Siminoff Didn’t Let His ‘Shark Tank’ Failure Stop Him From Building a Billion-Dollar Business With a Big Mission
Description: Here’s why he thinks success is a little bit like playing the lottery. Source: Entrepreneur.com – video report Date: Apr 09, 2020 Link: https://www.entrepreneur.com/video/345406 Questions for discussion: What does Jamie Siminoff say is the mission for Ring? What is the value proposition for the firm? How important is branding in this industry, in your… Read more »
Watch Tesla Design Ventilators Using Mostly Model 3 Parts
Description: Tesla posted a video to its YouTube channel that shows Tesla engineers working on designing ventilators out of mainly Tesla Model 3 parts. It’s pretty amazing to see how many existing Tesla parts can be repurposed into assembling a ventilator. Source: InsideEVS.com Date: Apr 05, 2020 Link: https://insideevs.com/news/408057/tesla-making-ventilators-from-model-3-parts/ Questions for discussion: How does the publicity from this… Read more »
Applied Marketing, 2e
Canadian Edition
