Description: Canopy Growth (WEED.TO)(CGC) has launched CBD-based drinks aimed at pushing beverage-based pot beyond occasions where it’s socially appropriate to get high. While the Canadian pot giant continues to expand its infused drinks lineup at home, challenges lay ahead as the company looks toward the American market. Source: Yahoo.Finance.com Date: Nov 05, 2020 Link: https://ca.finance.yahoo.com/news/canopy-growth-launches-new-cbd-drinks-in-canada-us-challenges-loom-112046506.html… Read more »
Posts Categorized: Product Brands and Branding
Why Isn’t Your Brand Bigger? The Data Point to One Answer
Description: Gallup’s workplace data suggest that the most likely cause of your brand problems is not related to marketing dollars. Source: Gallup.org Date: Nov 04, 2020 Link: https://www.gallup.com/workplace/323165/why-isn-brand-bigger-data-point-one-answer.aspx Questions for discussion: What does the Ed Boyle say is misunderstood by most businesses? What should management focus on in order to improve their brand and profitability?… Read more »
The Resurgence of Branded Recipes for Home Cooks
Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe Source: AMA.org Date: Oct 09, 2020 Link: https://www.ama.org/marketing-news/a-tablespoon-of-trademark/ Questions for discussion: How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today? What are… Read more »
Tim Hortons to test deposit program for returnable coffee cups and packaging
Description: TORONTO — Tim Hortons has signed a deal with TerraCycle’s Loop program to test an option that would allow customers to pay a deposit and receive their order in reusable, returnable cups and food packaging. Source: Yahoo.Finance.com Date: Oct 21, 2020 Link: https://ca.finance.yahoo.com/news/tim-hortons-test-deposit-program-110451507.html Questions for discussion: Do you think this program will increase brand… Read more »
U.S. Accuses Google of Illegally Protecting Monopoly
Description: A victory for the government could remake one of America’s most recognizable companies and the internet economy that it has helped define. Source: NYTimes.com Date: Ocy 20, 2020 Link: https://www.nytimes.com/2020/10/20/technology/google-antitrust.html Questions for discussion: What is the basis for the case against Google? Do you think it merits legal action? What are the business consequences… Read more »
Chipotle burritos — not bowls — are all the rage during the pandemic: CFO
Description: The mighty Chipotle burrito — delivered straight to your house — continues to power the restaurant giant’s profits during the COVID-19 pandemic. Source: Yahoo.Finance.com – video report Date: Oct 22, 2020 Link: https://ca.finance.yahoo.com/news/chipotle-burritos-not-bowls-are-all-the-rage-during-the-pandemic-cfo-172128826.html Questions for discussion: How well has Chipotle managed during the covid pandemic that has devastated many restaurants? What marketing and management lessons should… Read more »
How Vanderbilt is successfully handling ‘the biggest crisis higher education’ has ever faced
Description: 2020 has been a crapshoot for colleges amid the coronavirus pandemic, with few bright spots amid community outbreaks in university towns and sharp declines in enrollment. Source: Yahoo.Finance.com – video report Date: Oct 17, 2020 Link: https://ca.finance.yahoo.com/news/how-vanderbilt-is-dealing-with-biggest-crisis-higher-education-ever-143355987.html Questions for discussion: From a marketing point of view, how has covid affected the college market and student behavior? Is there an ideal… Read more »
New job listings for Amazon’s internal telemedicine service, Amazon Care, hint at expansion
Description: Amazon Care, the company’s online medical clinic for its own employees, is trying to hire half a dozen people in business development roles to “build and grow relationships with commercial and public sector enterprises.” Most of the roles were posted in the past month. Source: CNBC.com Date: Ocy 16, 2020 Link: https://www.cnbc.com/2020/10/16/amazon-care-telemedicine-service-job-listings-hint-at-expansion.html Questions for… Read more »
This company says it can make top-shelf whiskey in just a few day
Description: Bespoken Spirits says it is using science to produce better whiskeys. Now, it has several million dollars to prove it can.The Menlo Park, California-based startup, which uses a proprietary technology to rapidly produce custom whiskey, announced on Tuesday that it received $2.6 million in seed funding from semiconductor mogul T. J. Rodgers and baseball… Read more »
US Travel Industry Ad Budgets Crater in Historically Challenging Year
Description: No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in… Read more »
Applied Marketing, 2e
Canadian Edition
