Description: Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents. Source: NYTimes.com Date: Jan 17, 2021 Link: https://www.nytimes.com/2021/01/17/technology/google-facebook-ad-deal-antitrust.html?auth=login-email&login=email Questions for discussion: From a marketing point of view, what are the concerns raised by this report? What… Read more »
Posts Categorized: Product Brands and Branding
This film shows off virtual reality’s growing potential to compete with movies, TV, and gaming as our dominant form of entertainment
Description: The short VR film Baba Yaga, released on Facebook’s Oculus headsets, shows off the new medium’s narrative potential Source: MarketWatch.com Date: Jan 16, 2021 Link: https://www.marketwatch.com/story/virtual-reality-made-me-want-to-get-into-bed-with-glenn-close-how-it-could-change-storytelling-forever-11610718372?mod=home-page Questions for discussion: What are the marketing issues related to the growth of VR development? How would you go about developing this company?
Canadian cannabis company Aphria eyes U.S. market as Biden presidency approaches
Description: Leamington, Ont.,-based company’s chief executive says sentiment about cannabis changing in U.S. Source: CBC.ca Date: Jan 16, 2021 Link: https://www.cbc.ca/news/business/aphria-cannabis-1.5873512 Questions for discussion: Why are government regulations expected to affect the marketing potential of this firm and the industry as a whole? How do you see marketing of cannabis develop over the next few… Read more »
How Miami Mayor Francis Suarez is luring tech players from Silicon Valley and New York
Description: Suarez’s schedule and phone have blown up since he accidentally launched a Twitter campaign to make Miami the latest innovation hub in early December, when someone on the app suggested bringing Silicon Valley to the Sunshine State. His “How can I help?” response generated 2.3 million organic impressions alone, he says. Source: CNBC.com – video report… Read more »
Social platforms are starting to resemble each other
Description: What does that mean for marketers? Source: eMarketer.com Date: Jan 05, 2021 Link: https://www.emarketer.com/content/social-platforms-are-starting-resemble-each-other?ecid=NL1001 Questions for discussion: Why do you think social platforms resemble each other so much? Is this a surprise? How would you expect this trend to play out over the next few years? What would you advise marketers at one of… Read more »
Electric car sales jump to record 54% market share in Norway in 2020 but Tesla loses top spot
Description: Electric car sales jumped to a record 54% of all new-vehicle sales in Norway last year, but Tesla’s Model 3 lost its place as the country’s bestselling vehicle despite a late surge. It is the first time a country has recorded more sales of electric cars than those powered by petrol, diesel and hybrid… Read more »
Chinese electric car company Nio doubles deliveries in 2020 as local competition ramps up for Tesla
Description: BEIJING — China’s homegrown Tesla rivals are racking up sales in the world’s largest auto market. Source: CNBC.com – video report Date: Jan 04, 2021 Link: https://www.cnbc.com/2021/01/04/chinese-electric-car-start-up-nio-doubles-deliveries-as-tesla-competition-rises.html Questions for discussion: How important do you think branding is for all of these competitors in the global market? Do you think Tesla remains a good investment at this… Read more »
Tesla’s Musk claims ‘during dark days of Model 3’ he sought an Apple buyout
Description: Elon Musk on Tuesday wasn’t about to let Apple Inc, suck up all the oxygen on Wall Street, on the back of reports that the iPhone maker was again considering rolling out an electric vehicle of its own by 2024. Source: MarketWatch.com Date: Dec 22, 2020 Link: https://www.marketwatch.com/story/teslas-musk-claims-during-dark-days-of-model-3-he-sought-an-apple-buyout-11608675875 Questions for discussion: Would a merger… Read more »
The Year on TikTok: Top 100
Description: Celebrating the community and videos that brought joy across America in 2020 Source: TikTok.com Date: Dec 02, 2020 Link: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100 Questions for discussion: Based on a review of the top videos, how would you describe the firm and the target audience? How would you use the site to promote an idea or cause you… Read more »
U.S., States Poised to Sue Facebook for Monopoly Abuse
Description: Facebook Inc. will soon be hit by federal and state antitrust lawsuits accusing the social media giant of abusing its dominance and thwarting competition, according to three people familiar with the matter. Source: Bloomberg.com Date: Dec 07, 2020 Link: https://www.bloomberg.com/news/articles/2020-12-07/u-s-states-poised-to-sue-facebook-for-monopoly-abuse?srnd=markets-vp Questions for discussion: What does the report say about why FB is a target of… Read more »
Applied Marketing, 2e
Canadian Edition
