SPOS #765 – Kat Cole On The State Of Leadership – Live From Clubhouse

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Here it is: Six Pixels of Separation – Episode #765 – Host: Mitch Joel. Welcome to the our second-ever live podcast recoding from Clubhouse (the new social audio app that is all the rage these days). This conversation was recorded on Tuesday, February 23rd, 2021. Our conversation this week is with someone I met many moons back on… Read more »

Lego, Barbie, Betty Crocker, Kind Celebrate International Women’s Day

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: To celebrate International Women’s Day, Lego is going old-school — all the way back to 1981. To help parents encourage their girls to keep building, it’s featuring a 40-year-old ad of a beaming redhead showing off her castle, headlined: “What it is is beautiful.” Source: Media.Post.com Date: Mar 08, 2021 Link: https://www.mediapost.com/publications/article/361176/lego-barbie-betty-crocker-kind-celebrate-intern.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121662&hashid=xIhhTnG4Qdmubrqstxmgaw Questions for… Read more »

Etsy’s pandemic cornerstone was masks. Now it’s showing it can move on.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Etsy (ETSY) vendors sold nearly $750 million worth of masks in 2020, as a whole industry sprang up to address the emerging and then pervasive threat of COVID-19. The company’s latest numbers, though, have demonstrated how it has translated the hot demand for one product into customers sticking around for others. Analysts think it… Read more »

P&G brings coronavirus-killing Microban 24 to UK with integrated campaign

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Procter & Gamble is looking to maintain the strong sales momentum for Microban 24 with its first expansion of the disinfectant outside the U.S. Source: MarketingDive.com Date: Feb 23, 2021 Link: https://www.marketingdive.com/news/pg-brings-coronavirus-killing-microban-24-to-uk-with-integrated-campaign/595519/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-02-23%20Marketing%20Dive%20Newsletter%20%5Bissue:32595%5D&utm_term=Marketing%20Dive Questions for discussion: Critically evaluate the campaign and video ad. What else would you do to enhance rapid brand awareness and purchase?

Local news could disappear if Canada doesn’t stand up to tech giants, Winnipeg newspaper publisher says

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Pricing, Product Brands and Branding, Services Marketing.

Description: Federal government expected to unveil legislation in coming months Source: CBC.ca Date: Feb 21, 2021 Link: https://www.cbc.ca/news/canada/manitoba/facebook-google-australia-canada-local-journalism-winnipeg-publisher-1.5922357 Questions for discussion: What does the article say about the news industry at the local level? How can these small local newspaper and radio brands survive, in your opinion? What role, if any, should government play?

‘WandaVision’ is so popular it caused Disney+ to crash in the middle of the night

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Disney’s “WandaVision” is so powerful and popular, it appeared to take down the company’s streaming service on Friday. Source: CNBC.com Date: Feb 20, 2021 Link: https://www.cnbc.com/2021/02/19/disney-plus-goes-down-wandavision-episode-7-premiere.html Questions for discussion: Do you think Disney marketing is correct to build a brand based on this franchise? How else can Disney extend the brand into other products… Read more »

‘I’m Not a Cat,’ Says Lawyer Having Zoom Difficulties

Posted by & filed under Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: The video was immediately shared widely and brought joy to many. The lawyer, Rod Ponton, said he was happy people got a much-needed laugh. Source: NYTimes.com Date: Feb 09, 2021 Link: https://www.nytimes.com/2021/02/09/style/cat-lawyer-zoom.html Questions for discussion: What are the communications problems illustrated by this story? Should business people be trained by their employers to deal… Read more »

Super Bowl LV ads highlight marketers’ disconnect with reality

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what’s supposed to be their biggest night. Source: MarketingDive.com Date: Feb 08, 2021 Link: https://www.marketingdive.com/news/best-worst-super-bowl-ads-2021/594374/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-02-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32347%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the reviews presented in this report. Do you agree with them? Which was your… Read more »

Target’s activewear brand hits $1 billion in sales, as retailer gains ground in apparel

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips. Source: CNBC.com – video report Date: Feb 08, 2021 Link: https://www.cnbc.com/2021/02/08/target-activewear-brands-sales-hit-1-billion-as-retailer-gains-in-apparel.html Questions for… Read more »

Shopify’s payment option ‘Shop Pay’ to be added to Facebook, Instagram

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing, Services Marketing.

Description: First time feature will be available outside Shopify’s platform Source: FinancialPost.com – video report Date: Feb 09, 2021 Link: https://financialpost.com/technology/shopify-shop-pay-facebook-instagram Questions for discussion: How does this decision enhance the growth of the Shopify brand? How significant do think the connection to social media sites like Facebook is for Shopify’s growth?