Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Bombay Sapphire and director Baz Luhrmann have teamed for “Saw This, Made This,” an art installation experience that combines user-generated art and paintings made by an AI-powered robot, according to a press release.


Date: Apr 03, 2023


Questions for discussion:

  • What are the intended associations with the brand that marketers are hoping to create by this project?
  • What are the long-term marketing benefits derived from the actual art productions?
  • Do you think this project will produced the desired results in consumer awareness and associations with the brand?