Bombay Sapphire readies world’s largest AI art event

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Bombay Sapphire and director Baz Luhrmann have teamed for “Saw This, Made This,” an art installation experience that combines user-generated art and paintings made by an AI-powered robot, according to a press release.

Source: MarketingDive.com

Date: Apr 03, 2023

Link: https://www.marketingdive.com/news/bombay-sapphire-ai-art-robot-baz-luhrmann/646634/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-03%20Marketing%20Dive%20Newsletter%20%5Bissue:49290%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What are the intended associations with the brand that marketers are hoping to create by this project?
  • What are the long-term marketing benefits derived from the actual art productions?
  • Do you think this project will produced the desired results in consumer awareness and associations with the brand?