Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: JPMorgan Chase has acquired college planning platform Frank to deepen relationships with students and their parents, CNBC has learned exclusively.

Source: CNBC.com – video report

Date: Sep 21, 2021

Link: https://www.cnbc.com/2021/09/21/jpmorgan-chase-is-buying-college-financial-aid-platform-frank.html

Questions for discussion:

  • How does this strategy make sense from a business growth point of view?
  • How should start-ups like Frank, look at this deal?