Advocacy Group Asks Brands, Grocers To ‘Keep Soda In The Soda Aisle’ Only

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing, Supply Chain.

Description: The nonprofit Center for Science in the Public Interest is pressuring CPG brands and grocers to restrict the ubiquitous in-store placement of sugary soda, punch, lemonade, and sports drinks. Source: MediaPost.com – video report Date: Nov 05, 2021 Link: https://www.mediapost.com/publications/article/368407/advocacy-group-asks-brands-grocers-to-keep-soda.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124205&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What do you believe the response should be from the retail… Read more »

Under Armour shares soar as earnings beat prompts retailer to hike annual outlook

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Under Armour shares soared Tuesday, as strong fiscal third-quarter earnings revealed the athletic apparel maker is seeing progress in improving its brand image under Chief Executive Officer Patrik Frisk. ​Source: CNBC.com – video report Date: Nov 02, 2021 Link: https://www.cnbc.com/2021/11/02/under-armour-uaa-reports-q3-2021-earnings.html Questions for discussion: What explains Under Armour’s performance? What should the firm do to continue… Read more »

Disney To Pull The Plug On ESPN Classic On Jan. 1

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy.

Description: After years of dwindling distribution for the ESPN Classic network, Disney is preparing to shut it down, along with ESPN Classic On Demand, on January 1. Source: MediaPost.com Date: Nov 05, 2021 Link: https://www.mediapost.com/publications/article/368421/disney-to-pull-the-plug-on-espn-classic-on-jan-1.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=124211&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What was wrong with this business model? Was there any strategy that could have saved the unit… Read more »

Coca-Cola buys full control of Bodyarmor for $5.6 billion in its largest-ever brand acquisition

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Market Segmentation, Marketing Strategy, Product Brands and Branding.

Description: Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date. Source: CNBC.com – video report Date: Nov 01, 2021 Link: https://www.cnbc.com/2021/11/01/coca-cola-buys-full-control-of-bodyarmor-for-5point6-billion-.html Questions for discussion: Why is Coca Cola buying this company? How does it fit with plans for greater growth… Read more »

Peloton or the gym? More people are choosing both. What that means for the fitness industry

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it. Source: CNBC.com – video report Date: Oct 26, 2021 Link: https://www.cnbc.com/2021/10/26/peloton-or-the-gym-why-decidewhat-this-means-for-fitness-companies.html Questions for discussion: What does the data say about consumer attitudes toward at-home and at-gym participation? What does this mean for the industry? How can… Read more »

Lululemon CEO says there’s enough inventory coming to meet forecast

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: As many retailers fret about supply chain disruptions ahead of the holiday shopping season, Lululemon Athletica Inc.’s chief executive said he’s not worried about meeting sales targets. Source: BNNBloomberg.com – video report Date: Oct 28, 2021 Link: https://www.bnnbloomberg.ca/lululemon-ceo-says-there-s-enough-inventory-coming-to-meet-forecast-1.1672371 Questions for discussion: Summarize the marketing situation the company is in today using SWOT analysis. What… Read more »

Facebook to change name to focus on the metaverse: report

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: According to a report from “The Verge”, Facebook is planning to rebrand the company with a new name to focus on building the metaverse. Source: Yahoo.Finance.com – video report Date: Oct 20, 2021 Link: https://ca.finance.yahoo.com/video/facebook-change-name-focus-metaverse-152549734.html Questions for discussion: What is driving the decision to rebrand Facebook? Do you think this makes sense from a… Read more »

Methane from cow burps and farts is a big contributor to climate change — feeding them seaweed may help

Posted by & filed under Global Marketing, Innovation, Marketing Strategy, Supply Chain.

Description: Methane is a major contributor to global heating, and cows produce a lot of it. There may, however, be a way to reduce all that gas: seaweed. Source: CNBC.com – video report Date: Oct 12, 2021 Link: https://www.cnbc.com/2021/10/12/seaweed-could-help-cow-farts-contribute-less-to-climate-change.html Questions for discussion: What are the possible business opportunities related to this research? How can Maine… Read more »

Is Your Marketing Leveraging The Changing Hispanic Demographic?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Since we are celebrating Hispanic Heritage Month, there are a few standouts about this changing demographic marketers need to note. Source: MarketingPost.com Date: Oct 05, 2021 Link: https://www.mediapost.com/publications/article/367341/is-your-marketing-leveraging-the-changing-hispanic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123867&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What does the research data say about the Hispanic market today that would be of particular interest to marketers? Which industries do you… Read more »

These 3 friends built a $1 billion used cars business

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: CNBC Make It’s Karen Gilchrist spoke to Carro co-founder and CEO Aaron Tan about how he and his college friends built a billion-dollar business selling used cars, and what the road ahead has in store. Source: CNBC.com – video report Date: Oct 03, 2021 Link: https://www.cnbc.com/video/2021/10/03/carro-how-aaron-tan-and-friends-built-a-1-billion-used-cars-business.html Questions for discussion: Describe the business model and… Read more »