Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers.
Date: Nov 01, 2019
Questions for discussion:
- Summarize the marketing related reasons that explain Facebook’s advertising success?
- How else can revenues be grown by way of branding strategies?