Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers.

Source: CNBC.com

Date: Nov 01, 2019

Link: https://www.cnbc.com/2019/11/01/facebook-towers-over-rivals-in-the-critical-metric-of-revenue-per-user.html

Questions for discussion:

• Summarize the marketing related reasons that explain Facebook’s advertising success?
• How else can revenues be grown by way of branding strategies?