Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Pricing.

Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers.


Date: Nov 01, 2019


Questions for discussion:

  • Summarize the marketing related reasons that explain Facebook’s advertising success?
  • How else can revenues be grown by way of branding strategies?