Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Research, Supply Chain.

Description: In the streaming wars, one company’s hit is another company’s failure. Netflix’s “Squid Game” is an exception.

Source: CNBC.com – video report

Date: Oct 16, 2021

Link: https://www.cnbc.com/2021/10/16/netflixs-squid-game-success-shines-light-on-international-discounts.html

Questions for discussion:

  • What is happening in the global marketplace of entertainment production?
  • Why is it so critical that the product appeal to an American audience?
  • What does this mean for marketing and financing of new production?