Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. Source: CNBC.com Date: Mar 23, 2022 Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html Questions for… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Description: Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/macys-overhauls-its-website-and-trains-personal-stylists-.html Questions for discussion: Summarize the key marketing changes… Read more »
Description: The news: The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app. Source: eMarketer.com Date: Mar 14, 2022 Link: https://www.emarketer.com/content/meta-finds-fitness-pipeline-apple-ecosystem Questions for discussion: Summarize the highlights in this report. What does this mean for the companies involved? How can marketers used this development?
Description: Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, especially among younger drinkers. Source: MarketingDive.com Date: Mar 15, 2022 Link: https://www.marketingdive.com/news/peroni-appeals-to-millennials-wanderlust-as-it-looks-for-us-foothold/620339/ Questions for discussion: What is Peroni doing to position… Read more »
Description: Tim Hortons is expanding, bringing its double-doubles and Timbits to India as the chain looks to open hundreds of new locations around the world. Source: Yahoo.Finance.com Date: Mar 15, 2022 Link: https://ca.finance.yahoo.com/news/tim-hortons-to-open-first-india-location-as-it-expands-internationally-163156660.html Questions for discussion: What are the expansion plans at the firm? Do you think they will be successful in India? Explain your… Read more »
Description: KEARNY, New Jersey — Inside of a warehouse in this factory town neighboring Newark, thousands of strawberries grow in rows beneath bright lights. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/bowerys-vertical-farming-strawberries-go-on-sale-in-new-york-.html Questions for discussion: What are the competitive advantages and disadvantages for this type of agriculture? What sort of customers would… Read more »
Description: “Take the Floor” marks the DTC brand’s first national campaign and emphasizes the freedom of being at home. Source: MarketingDive.com Date: Mar 11, 2022 Link: https://www.marketingdive.com/news/campaign-trail-ruggable-rejects-restrictions-in-debut-brand-effort/620189/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-03-11%20Marketing%20Dive%20Newsletter%20%5Bissue:40314%5D&utm_term=Marketing%20Dive Questions for discussion: What does the report say is the messaging to the target audience? Do you think this message resonates with them? Do you think it is… Read more »
Description: Lululemon is venturing into footwear, marking a new product category for the maker of leggings and sports bras and deepening its rivalry with giants like Nike and Adidas. Source: CNBC.com – video report Date: Mar 08, 2022 Link: https://www.cnbc.com/2022/03/08/lululemon-footwear-marks-new-product-to-take-on-nike-adidas.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What are the challenges and advantages Lululemon has by entering this market? How would you… Read more »
Description: If you understand buying a new pair of running shoes, you can figure out how to price your product Source: INC.com Date: Mar 10, 2022 Link: https://www.inc.com/joe-procopio/how-to-price-a-new-product-in-a-competitive-market.html Questions for discussion: What is the primary factor to consider marketers develop price for a disruptive new product, according to the article? Do you agree with this… Read more »
Description: Canadian Tire Corp. has announced a multi-billion dollar plan to improve customer service and bolster sales. Source: BNNBloomberg.ca – video report Date: Mar 11, 2022 Link: https://www.bnnbloomberg.ca/canadian-tire-unveils-3-4b-plan-to-improve-customer-experience-drive-growth-1.1735668 Questions for discussion: What are the plans presented in this report and what do you think of them? What else would would advise the firm do strategically?