Description: Job cuts are rising at some of the biggest U.S. companies, but others are still scrambling to hire workers, the result of wild swings in consumer priorities since the Covid pandemic began three years ago. Source: CNBC.com – video reports Date: Feb 21, 2023 Link: https://www.cnbc.com/2023/02/20/weird-job-market-layoffs-hiring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize the employment trends and hiring taking place… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Aiming For Reinvention, JCPenney Taps Designer Prabal Gurung
Description: JCPenney is looking to elevate its style game, teaming up with designer Prabal Gurung for a surprising capsule collection. Source: MediaPost.com Date: Feb 17, 2023 Link: https://www.mediapost.com/publications/article/382646/aiming-for-reinvention-jcpenney-taps-designer-pra.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129328&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the strategic thinking at the firm, as suggested in the article? Does this represent a change in the target customer? Do you… Read more »
Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can’t Decide if It’s Brilliant or Bizarre
Description: The coffee giant thinks adding olive oil to your latte is the next big thing. Source: INC.com Date: Feb 23, 2023 Link: https://www.inc.com/jason-aten/starbucks-is-making-a-very-big-bet-on-oleata-olive-oil-in-your-coffee.html?utm_source=newsletters&utm_medium=email&utm_campaign=inc%20-%20this%20morning%20newsletter.newsletter%20-%20inc%20-%20this%20morning%202-24-23&leadid=261346&mkt_tok=njewluxfrs04nziaaagkimezx0mmtfq8plilxhtngurkiykwljlynjt2lmgsju-cww_bozkupayokclv-fjxfn_dq3msk5tcf3kxubhay9pyzhq7uxqtpdch-ry Questions for discussion: What do you think of the idea? Do you think this opens the door to a variety of “health-related” additions that could boost consumption at Starbucks? Do you… Read more »
Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors
Description: Digital ad costs are rising, the online ad marketplace is becoming more saturated and the way people look for information on the internet is changing, popularizing new ways to search beyond Google. It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say. Source: digiday.com Date: Feb 22, 2023 Link: https://digiday.com/marketing/advertisers-remain-committed-to-google-as-tiktok-and-microsoft-try-to-become-search-competitors/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter… Read more »
Hootsuite to ditch free plan, begin charging users for social media tool
Description: Hootsuite says it will eliminate the free tier of its social media management tool next month.The Vancouver-based technology company says the tool, which allows users to browse, manage and schedule social media posts, will come with a fee beginning March 31. Source: BNNBloomberg.com – video report Date: Feb 23, 2023 Link: https://www.bnnbloomberg.ca/hootsuite-to-ditch-free-plan-begin-charging-users-for-social-media-tool-1.1887983 Questions for… Read more »
The Future Is AI-ncredible – Why Every Organization Needs To Embrace AI Technology
Description: Here’s my hot take on ChatGPT and other AI-assisted writing and editing tools: I know they work, mostly because no one has been able to notice when I am (or when I am not) using them (like right now?). And, if that isn’t the power of helping to create better work (with what feels… Read more »
Inside Peloton’s rapid rise and bitter fall — and its attempt at a comeback
Description: The fitness company is now a year into an aggressive turnaround plan under CEO Barry McCarthy that has altered the company’s identity. Source: CNBC.com Date: Feb 19, 2023 Link: https://www.cnbc.com/2023/02/19/peloton-rise-fall-attempted-comeback.html Questions for discussion: Summarize the turnaround effort at the firm and the directions management is now pointing towards. Do you think the revised orientation… Read more »
The Brewing Backlash Over Rewards Programs
Description: Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar. Source: knowledge.wharton.upenn.edu/ Date: Feb 14, 2023 Link: https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-brewing-backlash-over-rewards-programs/?utm_campaign=KatW2023&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=2-15-2023&utm_content=The_Brewing_Backlash_Over_Rewards_Programs Questions for discussion: What does the research… Read more »
‘Make noise’: How Tubi’s disruptive Super Bowl ad happened
Description: Tubi caused many of the 113 million US viewers watching the Super Bowl Sunday night to frantically search for their TV remote. The ad-supported streaming platform’s fake-out ad simulated a connected TV (CTV) platform exiting the big game, scrolling to Tubi, and opening the app. Source: insiderintelligence.com/emarketer Date: Feb 14, 2023 Link: https://www.insiderintelligence.com/content/make-noise-how-tubi-disruptive-super-bowl-ad-happened?utm_source=email&utm_medium=email&utm_campaign=eDaily%202.15.2023&utm_id=eDaily%202.15.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29 Questions for discussion:… Read more »
By the numbers: Super Bowl LVII
Description: Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Source: MarketingDive.com Date: Feb 13, 2023 Link: https://www.marketingdive.com/news/by-the-numbers-super-bowl-lvii-2023/642322/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-15%20Marketing%20Dive%20Newsletter%20%5Bissue:48091%5D&utm_term=Marketing%20Dive Questions for discussion: What do the numbers say about SuperBowl advertising? What do you think of “ The Farmer’s Dog” ad? What was the message communicated to the target audience?
Applied Marketing, 2e
Canadian Edition
