Description: A dozen locations set to open, despite tough outlook for department stores Source: CBC.ca – video report Date: Mar 23, 2023 Link: https://www.cbc.ca/news/business/zellers-launch-day-1.6787089 Questions for discussion: What do you think about this promotional campaign based on nostalgia? What does the report say about the marketing strategies planned by the retailer? Do you think this… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business
Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business Source: BusinessInsider.com – video report Date: Mar 20, 2023 Link: https://www.youtube.com/watch?v=6qJV34pcOaw Questions for discussion: Summarize the pros and cons of this effort to recycle hotel soap? What are the financial, marketing and managerial implications for the firms… Read more »
What Does the Banking Crisis Mean for Startups and Small Business Owners?
Description: Author, CPA and business owner Gene Marks break down everything entrepreneurs need to know about the impact of the SVB collapse. Source: Entrepreneur.com – video report Date: Mar 20, 2023 Link: https://www.entrepreneur.com/business-news/what-does-the-banking-crisis-mean-for-small-business-owners/447997 Questions for discussion: What does Gene Marks have to say about the banking crisis? How should small businesses be dealing with the… Read more »
Coke brings world-renowned art to life in ‘Masterpiece’ push
Description: Coca-Cola’s latest campaign sees the soft-drink marketer looking to appeal to a community of creatives while situating itself as a beverage ideal for moments begging to be uplifted. The effort is the most recent push under its Real Magic initiative, launched in 2021 to highlight connection and shared moments. Source: MarketingDive.com – video report Date: Mar… Read more »
Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Description: Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% — 3.1 million — coming from the U.S./Canada, according to MoffettNathanson Research. Source: MediaPost.com Date: Mar 15, 2023 Link: https://www.mediapost.com/publications/article/383381/netflix-to-grow-to-10m-ad-supported-global-subscri.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129584&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What does the report say about the growth of ad-supported and other subscribers? What… Read more »
Real Cars, Virtual Worlds – The Future Of Car Shopping Moves To The Metaverse (With A Dash Of ChatGPT)
Description: In the tech industry, the evolution of shopping from traditional e-commerce experiences (think Amazon and Shopify) to immersive 3D virtual showrooms (hello, virtual worlds and the metaverse!) has long been anticipated. Source: SixPixels.com – podcast Date: Mar 14, 2023 Link: https://www.sixpixels.com/articles/archives/real-cars-virtual-worlds-the-future-of-car-shopping-moves-to-the-metaverse-with-a-dash-of-chatgpt/ Questions for discussion: Describe this latest shopping experience concept. Do you think it will be readily… Read more »
Canadian Tire launches fee-based Triangle Rewards subscription program for $89/year
Description: Canadian Tire Corp. has rolled out a new fee-based subscription tier as part of its Triangle Rewards loyalty program.The retailer said Monday the subscription, which will cost $89 a year plus taxes, is an upgrade to its existing rewards program that will deliver “even more value to customers.” Source: BNNBloomberg.ca – video report Date:… Read more »
Should we automate the CEO?
Description: There has been a lot of buzz about how AI might eventually replace lower-rank workers. But why not start with the highest-paid corporate executives? Source: Thehustle.co Date: Mar 11, 2023 Link: https://thehustle.co/should-we-automate-the-ceo/?utm_content=null&utm_source=Sailthru&utm_medium=email&utm_campaign=Wednesday%20Email&utm_term=4ABCD Questions for discussion: Summarize what the article says about AI in the work environment. How have salaries changed over time? What do… Read more »
Netflix: Investors ‘too pessimistic’ about paid account sharing, analyst says
Description: Jason Helfstein, Oppenheimer & Co Managing Director – Head of Internet Research, joins Yahoo Finance Live to talk about Netflix’s password-sharing crackdown and the outlook for the company’s stock. Source: Yahoo.Finance.com – video report Date: Mar 14, 2023 Link: https://ca.finance.yahoo.com/video/netflix-investors-too-pessimistic-paid-204758846.html?contentType=VIDEO Questions for discussion: Why does Jason Helfstein think Netflix will succeed with its tier… Read more »
Bud Light Seltzer clears up misconception about its formula
Description: Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release. Source: MarketingDive.com – video report Date: Mar 08, 2023 Link: https://www.marketingdive.com/news/bud-light-seltzer-marketing-game-misconceptions/644408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-08%20Marketing%20Dive%20Newsletter%20%5Bissue:48613%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of the decision to use the… Read more »
Applied Marketing, 2e
Canadian Edition
